A Quote by Jeffrey Gitomer
Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.
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Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of product to service after the sale.
I don't look at business as a zero-sum game. I don't. I've never seen it play out that way in our industry, and I think you innovate and you add value, deliver value back to customers, and you get value back from the world.
One task of literature is to formulate questions and construct counterstatements to the reigning pieties. And even when art is not oppositional, the arts gravitate toward contrariness. Literature is dialogue: responsiveness. Literature might be described as the history of human responsiveness to what is alive and what is moribund as cultures evolve and interact with one another.
Listen, after almost twenty years of call-in radio, I can tell you that the main thrust of too many lives is an overemphasis on feeling good instead of doing good. Being admired and respected by the self and others has taken a back seat to feeling good, or, at least, avoiding feeling bad. And, oh boy, the excuses some of you can come up with for doing so!
Repeat business or behavior can be bribed. Loyalty has to be earned.
Paying people a fair wage is a sign of respect and acknowledgement of the value of people's contributions to the business. When people are treated fairly and with respect, they will provide unparalleled levels of support and commitment inside the business, and to clients and customers. Everyone is more successful when people are paid a living wage.
The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.
Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you're good at.
I call myself the hardware shelf. There's a lot of awards and honors there. And I have earned that. I didn't ask for it, I didn't beg for it, I didn't pay for it. I earned that. People see the accomplishments - but it's good to remind people that so much strife and labor and tears and heartbreak came before that, that it really is earned.
We want our users to use the Found Money feature so they can get extra money while they shop, which will be invested in their future. And that's a powerful idea for our customers, and it is a powerful idea for brands because from their perspective they are increasing loyalty for their brands by investing in their customers' future. And of course it helps us grow our business.
Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.
Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships.
Profit isn't and shouldn't be the mission of business. The mission of business is to help people. To help your customers, your co-workers, your employees, and your partners. Success is not a number - it's not X dollars or Y customers - it's a measurement of VALUE.
Bad feeling is a country no woman want to visit. So they take good feeling any which way it come. Sometime that good feeling come by taking on a different kind of bad feeling.
CIOs have earned a strategic seat at the table, but now they've got to hold that seat - and the only way they can do that is to converse in the language of business value and business benefits and business outcomes that all align perfectly with the strategic agenda of the company.
Doing business is all about providing a good product or service to your customers. A good businessman is he who knows that what is successful today may not be so tomorrow. Technology changes so fast, and so do people's needs and wants. That's why it would do well for a businessman to know how to adapt to change. He must constantly reinvent the business, or it won't last.
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