A Quote by Jeffrey Gitomer

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profit more from ownership of your product or service.
Perhaps generations of students of human evolution, including myself, have been flailing about in the dark; that our data base is too sparse, too slippery, for it to be able to mold our theories. Rather the theories are more statements about us and ideology than about the past. Paleontology reveals more about how humans view themselves than it does about how humans came about, but that is heresy.
If you go out there and start making noise and making sales - people will find you. Sales cure all. You can talk about how great your business plan is and how well you are going to do. You can make up your own opinions, but you cannot make up your own facts. Sales cure all.
MAKE STATEMENTS also applies to us women: Speak in statements instead of apologetic questions. No one wants to go to a doctor who says, “I’m going to be your surgeon? I’m here to talk to you about your procedure? I was first in my class at Johns Hopkins, so?” Make statements, with your actions and your voice.
Here’s one of my favorite statements: We are never going to enjoy stability, we are never going to enjoy spiritual maturity until we learn how to do what’s right when it feels wrong, and every time you do what’s right by a decision of your will using discipline and self control to go beyond how you feel, the more painful it is in your flesh, the more you’re growing spiritually at that particular moment.
Sadly, an average service that's well marketed will always generate massively more money, than a great service, which too few people know about. Think about it: People can't hire you, if they don't know you exist - regardless of how amazing you are.
Companies will often use the legal system to scare people away from attacking them. But we all should be free to make critical statements about anybody, unless those statements are malicious.
In Great Britain, an author published a book in which he claimed that Jesus Christ had children. Such statements don't trigger civil unrest and bloodshed in Europe. But write similar statements about Islam in Syria and you might see bloody uprisings.
Political statements are usually more direct, and it works with the upbeat music as well, for some reason, the directness of your statements.
Questions are often more effective than statements in moving others. Or to put it more appropriately, since the research shows that when the facts are on your side, questions are more persuasive than statements, don't you think you should be pitching more with questions?
As you put your sights on your goals — no matter how great and compelling they are — as you look into the distance, don’t forget what is right in front of you today. No matter how great your dreams, no matter how great your destiny, the biggest thing you can do in any day is a small act of kindness.
Theater roles are written by the great masters. The greatest literature that you can possibly know are the theater roles like King Lear, Hamlet, and all of those great roles. So all you do is you dive into these unchallenged roles and see how far you can get, what kind of accolades you can get, and how good you can be in them. In movie roles, you can actually improve them by knowing a lot about your own stage technique, which helps a great deal in the cinema and how you can project inner humor even though the particular dialogue is not necessarily funny, but you can infuse it with humor.
The more comfortable you are, the more confident you are - in how you say your lines or how you perform in a certain scene - because you're working with great people who will watch over you and won't let you down.
Even my colleagues don't read classic criticism. And my feeling is that if you don't do that then you're not really practicing your craft. That's how you learn how to do it. You don't learn how to write about jazz just from listening to jazz. You learn how to write by reading the great writers and how they worked, the great music critics.
Charisma seems to be more about the intoxicating quality that you have on other people, as opposed to presence, which is more about the self in relation to others, and how you feel you represented yourself in a situation, and how you were able to engage. So it's less about how others see you and more about how you see yourself.
The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
It's much harder to provide a great customer service than I would have ever realised. It's much more art than science in some of these other areas and not just about the facts but about how you are conveying them.
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