A Quote by Jeffrey Katzenberg
A company like DreamWorks, all we do is make product. That's all we do. We don't own distribution. We are purely in the creation of content.
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When it comes to creating a product or running a company, you need to prioritize the goal of the company or the creation of the product over and above every personal interaction you have.
Digital piracy needs to be addressed. Without content protection, investment in content can't be supported. We need secure distribution. If you (telecommunications equipment and software makers) help us, we will make it easier for you to distribute our content.
The value of content seems to get higher as the number of distribution pipes increases. The more distribution companies that want to be the top choice of consumers, the more they will pay for the content.
You can have the best product, but if you don't have a plan - a label pushing it, the support of a network - you can't make it big with a product. It's all about distribution.
I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
People have said, 'Why don't you make your own company like Chan-wook Park has his own company,' but my head is full of writing and directing and I don't feel like I want to run a company. That's not really within my personality as well.
If you're an artist trying to put out your own record on your own label, it's hard to get a distribution deal because no one wants to sign a deal with one entity. They want to sign distribution deals with labels, who have lots of product, lots of artists.
Superior sales and distribution by itself can create a monopoly, even with no product differentiation. The converse is not true. No matter how strong your product-even if it easily fits into already established habits and anybody who tries it likes it immediately-you must still support it with a strong distribution plan.
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
I've always felt that technology companies have disrespected the content creation process, and the content creation people disrespect technology.
If you are a single product company, then you are a contract company. But if you enter the retail market, then you have to be a multiple product company.
The next evolution of content marketing is not more content; it's better distribution.
The content people have no clue. I mean, no clue. The cost of bandwidth is going down to nothing. And the size of hard drives is getting so big, and they're so cheap, that pretty soon you'll have every song you own on one hard drive. The content distribution industry is going to evaporate.
So usually you have to have product distribution as more fundamental than what the actual product is.
CEOs shouldn't worry about their budget all the time - on a day-to-day basis, they should work on managing their company, building an awesome product, developing key relationships, identifying distribution channels, etc.
I like doing research that has an impact. If I went to a company to make what they call 'real money,' I'd be just trying to make a system work as fast as possible to meet the product and serice deadlines.
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