A Quote by Jeffrey Kluger

Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.
It's really helped a ton in the sense that we get to reach people who don't normally know our music. At least once a night at a show someone will come up to the merch table after the show and say they've never heard of me but they saw me on Troubadour, TX, and it reminds me that I'm not Elvis and anything I can do to get my name out there is beneficial in every way.
When you've wised up enough, there is a very clear conclusion that you have to reach after a while, which is, at the end of the day, it is really impossible for one person to make a difference.
But clearly life took people and shook them around until finally they were unrecognizable even to those who had once known them well. Still, there was power in once having known someone.
It begins with a character, usually, and once he stands up on his feet and begins to move, all I can do is trot along behind him with a paper and pencil trying to keep up long enough to put down what he says and does.
The sea's only gifts are harsh blows, and occasionally the chance to feel strong. Now I don't know much about the sea, but I do know that that's the way it is here. And I also know how important it is in life not necessarily to be strong but to feel strong. To measure yourself at least once. To find yourself at least once in the most ancient of human conditions. Facing the blind death stone alone, with nothing to help you but your hands and your own head.
People try to change too much at once and it becomes overwhelming, and they end up falling off the program. So gradually changing bad habits makes much more of a difference than trying to change them all at once.
Somebody said once or wrote, once: 'We're all of us children in a vast kindergarten trying to spell God's name with the wrong alphabet blocks!
When I was a kid, I had asthma, so I would have to take cod liver oil all the time. So anything fishy that reminds me of that taste, I can't eat. I love Chilean sea bass because I don't taste it there. But salmon? No, no, no.
I'm trying to live until I'm at least 65 or 70, so I might as well try and stay healthy until at least that long.
At some time, often when we least expect it, we all have to face overwhelming challenges. When the unthinkable happens, the lighthouse is hope. Once we find it, we must cling to it with absolute determination. When we have hope, we discover powers within ourselves we may have never known- the power to make sacrifices, to endure, to heal, and to love. Once we choose hope, everything is possible.
The process is to me is going onstage night after night after night after night until I get a new hour. And then once that hour is solidified and recorded, I move on.
I have also heard that GM Oscar Panno said that -whenever you have to make a rook move and both rooks are available for said move- you should evaluate which rook to move and, once you have made up your mind... MOVE THE OTHER ONE!!!
Put your whole energy into meditation. Once you are centered in your being, once you know the inner path, then wherever you are you can manage to go to the center without any difficulty. Even when you are dying, it will not make any difference. You may be sick, it will not make any difference.
I wish I had a really cool, esoteric answer, but what the process is to me is going onstage night after night after night after night until I get a new hour. And then once that hour is solidified and recorded, I move on.
Listen, O drop, give yourself up without regret, and in exchange gain the Ocean. Listen, O drop, bestow upon yourself this honor, and in the arms of the Sea be secure. Who indeed should be so fortunate? An Ocean wooing a drop! In God's name, in God's name, sell and buy at once! Give a drop, and take this Sea full of pearls.
once upon a time all the rivers combined to protest against the action of the sea in making their waters salt. "When we come to you," sad they to the sea, "we are sweet and drinkable; but when once we have mingled with you, our waters become as briny and unpalatable as your own." The sea replied shortly, "Keep away from me, and you'll remain sweet.
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