A Quote by Jeffrey Pfeffer
In any branding strategy, you need to figure out what is the image you want to project. Then behave accordingly. And above all, cultivate the media and those who will help you burnish your reputation.
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I absolutely haven't set out to burnish a reputation as a macho figure by picking fights.
In every work environment, there will be politics. If you really want to rise to the top, you need to figure out what those politics in your workplace are. Then, you hook it in. You decide what conforms and what does not conform to your personal code.
But knowing what I don’t want to do doesn’t help me figure out what I do want to do. I could do just about anything if somebody made me. But I don’t have an image of the one thing I really want to do. That’s my problem now. I can’t find the image.
Some of you may feel that you are not as attractive and beautiful and glamorous as you would like to be. Rise above any such feelings, cultivate the light you have within you, and it will shine through as a radiant expression that will be seen by others. You need never feel inferior. You need never feel that you were born without talents or without opportunities to give them expression. Cultivate whatever talents you have, and they will grow an? refine and become an expression of your true self appreciated by others.
I think that's something people need to convey because you see all these celebrity moms out there, and the perception is they can do it all, but they have sooo much help. And it's kind of an unfair image to project for many women, because it is really hard, and if you have help, you should indicate you have help.
Image is one of the most important aspects in branding. People identify you and your actions with your name and the product you endorse. The image that you show to fans, followers, consumers, etcetera will affect your marketability and your overall appeal to diverse audiences.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
You can always change your branding or hire lawyers, but it's critical that you figure out if you have product market fit, and if you don't, figure out how to course-correct without getting stuck.
Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
Educate yourself. Understand what you're dealing with. Then figure out how to fight it. Then figure out how to raise money for that fight. It'll help you cope. It'll help your child.
There's the concept that if I do this big budget project, then that will help me do the things I really want to do and bring more money to those films.
Ideas need to stand out to be noticed. There is so much noisy information out there that if your message is bland, it won't be heard or acted upon. To avoid obscurity, you need to clash with your environment. Incorporating contrast into your presentation will help it stand out. You create contrast by using the presentation form. For example, you can state the problem, then the solution. State an opposing perspective, then your perspective. State the past, then your picture of the future. Adding the cadence of contrast will pull your idea out of obscurity.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
There is a difference between image and reputation. Image is nice. Reputation is developed over an entire career. Reputation is what I'm searching for.
Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.
If you want to be a virtuoso then you have to set your sights above me. You have to go beyond what I'm doing. And that's for you to figure out. Because if you can do that, then I'm going to be trying to go beyond you.
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