A Quote by Jeffrey Skoll
The goal here is to build a brand around social relevance in media (with his Participant Productions company).
Related Quotes
Participant (Productions) is the only production company in town that has a double bottom line: social good plus financial returns. It's too early to tell how our returns are going to look - though all signs are promising - but social good is what we're really after.
It's damn exciting that without the biggest wrestling company in the world, I'm able to build a brand and be successful. It's hard to stay on top of it. I had to hire a staff. It sounds so silly. I had to hire a kid to do social media work for me. It's really cool.
You don't need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.
My goal in the beginning was to build a lifestyle brand around what I love to do, which is motorcycles and cars. That was our main goal from the very beginning.
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.
As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.
We're social media-driven now, the social media team is huge in WWE. It really helps expand our brand.
It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had, but if you are a new brand that’s just starting out — whether you are a writer or a retailer — innovating through social media is crucial. Those that are hidden and guarded will not progress.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.
You can't build a strong future for millennials or young people just based on social media. If so, they'd be all secure with Mr. Trudeau, who is very good at social media.
I think the adoption rate with respect to social media and how companies leverage that varies by the company. Cisco is probably a leader in the space. A lot of times, we actually use virtual ways to communicate our brand and do some of our advertising, first on the social space, then we do on physical advertising.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
The goal is not to be good at social media, the goal is to be good at business because of social media.
My brand is good storytelling. I really want [my company] Hillman Grad Productions to be associated with great stories, interesting characters; things that are three-dimensional and feel honest.
Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life.
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