A Quote by Jens Martin Skibsted
It is widely accepted and understood that consumer decisions are as much influenced by emotional attachments to a product or service as by factors like price and performance. So why is it that when it comes to most aspects of human transportation, the world still seems to believe people are rational machines?
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The movie business is very much like that: people in authority making purely emotional decisions instead of interesting rational ones.
You have to have a product or service that offers customers a unique advantage over the competition. Some people think it has to be price, but only one person can have the lowest price, and the person with the lowest price isn't necessarily the most successful.
At the most basic level, therefore, secure attachments in both childhood and adulthood are established by two individual's sharing a nonverbal focus on the energy flow (emotional states) and a verbal focus on the information-processing aspects (representational processes of memory and narrative) of mental life. The matter of the mind matters for secure attachments.
I learned that most people buy based on emotion, not on a rational breakdown of the product or service.
Most people are perpetually locked in the present. Their decisions are overly influenced by the most immediate event; they easily become emotional and ascribe greater significance to a problem than it should have in reality.
The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stream must continue to provide him with both rational and emotional answers.
As is widely accepted, putting a price on carbon pollution is the lowest cost and most efficient way to tackle dangerous climate change.
I am convinced that if the market system were the result of deliberate human design, and if the people guided by the price changes understood that their decisions have significance far beyond their immediate aims, this mechanism would have been acclaimed as one of the greatest triumphs of the human mind.
I contend that most emotional distress is best understood as a rational response to sick societies.
Now, if you want to get rich, you have only to produce a product or service that will give people greater use value than the price you charge for it. How rich you get will be determined by the number of people to whom you can sell the product or service.
I still believe in the resilience of the human heart and the essential validity of love;I still believe that connections between people can be made and that the spirits which inhabit us sometimes touch. I still believe that the cost of these connections is horribly, outrageously high... and I still believe that the value received far outweighs the price which must be paid. (From introductory notes.)
New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.
The key to growing a business is that you need to be meeting some segment of the consumer's needs. If you've got a small business and a product or service that is not popular, you simply have to change your product or service to be more popular.
As a lot of the venture capital world seems to be shifting away from consumer, we want to make sure that consumer entrepreneurs know there's still money available.
We should simply accept the fact that the way machines make decisions is different, and rather look at the result. If machines are providing results that we are looking for, you would mind how much human understanding was used in the process. And more likely we should look for the way of combining human skills and machine skills. And that, I believe, is the future role of humanity, is just to make sure it will be using this immense power of brute force of calculation for our benefit.
Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
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