A Quote by Jensen Huang
I don't think you can create culture and develop core values during great times. I think it's when the company faces adversity of extraordinary proportions, when there's no reason for the company to survive, when you're looking at incredible odds - that's when culture is developed, character is developed.
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Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny.
I used to believe that you could change the culture or behavior of a company. I still believe it's possible, but it is at least a five to ten year process, if you are successful at all. More recently, I have been attracted to the ideas of the behavioralist, Edgar Schein. Schein has argued that you cannot change the culture of a company, but you can use the culture of a company to create change. It's an interesting approach to overcoming resistance. And if you can change how a company does its work, you might eventually be able to change how its people think.
For a global company, it is imperative to respect and honor local culture and weave that into the core company values rather than the other way around.
Most of the time, when you need something at a company, you make it. If you want to sell a product, you create it. If you need a head of marketing, you hire one. If you want to create a great company culture, what do you do? The lack of a clear answer on this is why I believe most companies don't have a great culture.
No one culture has ever developed all human potentialities; it has always selected certain capacities, mental and emotional and moral, and stifled others. Each culture is a system of values which may well complement the values in another.
There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture? - ?especially the innovation culture? - ?of a company.
If the practices and processes inside a company don't drive the execution of values, then people don't get it. The question is, do you create a culture of behavior and action that really demonstrates those values and a reward system for those who adhere to them?
The social problem is that we haven't come up with any alternative models. Our culture hasn't developed an ars erotica. Think, for example, of conditions in India or in Japanese culture and of how the erotic has been cultivated there. They're not as clinical and rabbit-like as we are.
A country is not developed by constructing bridges, houses or roads but it is developed only if the brains of the people living in that country are developed, only if their level of culture is raised and only if an infinite importance is given to the science and to the knowledge!
I think the company that has the clearest set of values is Amazon. That company knows what it is. It may be that it's not your cup of tea, but every single person at that company knows what the Amazon values are.
For example, we have developed an artistic and a literary culture. Nevertheless, the ideals of technological culture remain underdeveloped and therefore outside of popular culture and the practical ideals of democracy.
I think the next massive wave of value creation will be when you can get a manufacturing company or agriculture devices company or a health care company to develop dozens of AI solutions to help their businesses.
Change has to be fundamental to a company's culture, or there is no way it can survive.
For a startup to overcome obstacles and succeed, it must foster limitless thinking. By hiring students into their first career job, you get to set their framework for how a company functions and instill them with your values for your company's culture.
The best CEOs in our research display tremendous ambition for their company combined with the stoic will to do whatever it takes, no matter how brutal (within the bounds of the company's core values), to make the company great. Yet at the same time they display a remarkable humility about themselves, ascribing much of their own success to luck, discipline and preparation rather than personal genius.
I think a lot of America turned to art and culture after Sept. 11. I know the sales of bibles went shooting up, but so did the sales of poetry. I think in a crisis one looks to one's culture, partially to give validation to why one would want that culture to survive.
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