A Quote by Jeph Loeb

What's true of the Marvel brand is that we're not as invested in the cape and the cowl as we are in the individuals. That goes all the way back to Stan Lee, from the very beginning.
When I went to Stan Lee - every time I was with Stan, I learned something every day. When I would do a pencil job, if I didn't have much faith in it I would hand it in and invariably Stan would make it look like it was a well-written and well-planned-out story. It made me tell people, 'If you want to become an artist, go to work at Marvel. Stan will turn you into a storyteller.'
If you look at Stan Lee and the Marvel comics, yes, there's a lot of awesome, serious and dramatic action that takes place.
When you're a kid that's spent all your pocket money buying Spider-Man comics, and then as an adult, you're in the Marvel Universe, and you get to meet Stan Lee - it's wonderful.
Oh yeah, I was one of the first guys writing comic books, I wrote Captain America, with guys like Stan Lee, who became famous later on with Marvel Comics.
I was still very invested in the team, very invested in how we were doing. I realized I needed to take a step back and start focusing on myself, my head and my eye, try to get my health back.
The one thing Marvel does is think outside the box, going all the way back to Ang Lee directing the first 'Hulk.' They like to go outside the genre.
You're always trying to do something that, on one hand, honors all those stories, that is still in some way the same character that Stan Lee and Jack Kirby were doing back in the sixties. But, at the same time, you want to be able to tell new stories and not just rehash what's come before.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
It was cool to meet Stan Lee.
It was an honor to meet the iconic Stan Lee.
As anyone who reads Marvel comics will tell you, it's actually more important that you understand the people that are inside the mask, as opposed to the mask and the cowl or anything else like that.
This is just the way it goes: there's always a cycle with music - it goes up and it goes down, it goes risque and it goes back, it goes loud then it goes soft, then it goes rock and it goes pop.
A lot of people dub our work as New Age. But for some reason, they don't dub Stan Lee's work that way.
I was there when Sam Raimi showed Stan Lee the first cut of the first Spider-Man movie. I was on a couch next to Stan, watching how special effects had finally caught up to his imagination. It was insane. And I'm thinking, "He had to wait until he was 80 years old for that to happen." When they announced 'Powers' and 'Jessica Jones,' I thought, "Oh, that's nice!"
I started working with Timely in 1946. Stan Lee hired me.
You've got Marvel films, sequels, franchise movies, so much noise out there. You're trying to brand your entertainment. The musical is its own brand.
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