A Quote by Jeremy Rifkin

With the communication internet, whole industries have been disrupted. You're in the publishing industry, you understand that. Before, we had newspapers, magazines - now you're on the web. I'm in book publishing. I don't have to tell you what's happened to us. Television has taken a hit. The music industry. But, thousands of new businesses have emerged on this new communication revolution platform. Not just Google, Facebook, and Twitter. There are thousands of operations. Businesses that are doing the platforms, the apps. They're mining the big data. They're creating the connections.
Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.
Just like the Internet disrupted the publishing industry, we're going to see Bitcoin micropayments creating some very interesting opportunities for pay-as-you-go, pay-based-on-time online businesses and, frankly, some risks as well to the traditional business model as to how things get sold online.
I thought, 'Okay, what's going to be my edge, and how am I going to define what I'm doing differently?' Once I had that key idea of the software developer as an artist, once I had that idea, a whole bunch of other ideas flowed from that, because I realized that I need to go study the music industry, I need to study the book publishing and Hollywood and figure out how they do things, why they do them that way, and then I need to borrow, and rearrange, the things that they're doing to fit my industry so that I can invent and create this new industry.
It's interesting that the book publishing industry, on the iPad, has much more flexibility than the music industry had.
You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.
I wrote my first novel-length story when I was 14 but had no idea what to do with it. Brisbane was a long way from the publishing industry then. Nowhere's a long way from the publishing industry now.
The Internet obviously changes things; we've seen that in the music industry above all else. As an author, I'm now having to deal with the fact that it's happening in the publishing industry as well. And publishing is going through a very difficult time. Some view it as positive, some negative, but nobody really knows how to deal with it. If you're an author it looks very challenging because your work can be pirated so easily and there's very little you can do about it.
With iPad publishing, you can try new things, experiment, and even launch new magazines without the massive risk normally associated with print publishing. The future is digital, so there will be a digital version of everything we do going forward. There has to be. The cheese has been moved.
The music and movie business has been consistently wrong in its claims that new platforms and channels would be the end of its businesses. In each case, the new technology produced a new market far larger than the impact it had on the existing market.
You know, in the old days, you might be able to slowly sort of build an audience for your work by publishing two, three novels before you hit it big. You know, now, there's much more of an emphasis in the publishing houses on making sure that every book makes money.
There will be a new industry, and we are just now in the beginning. I will predict that in twelve or fifteen years there will be tens of thousands, maybe even hundreds of thousands of people, that fly and see that black sky.
What I tell business leaders is you're in the space industry - you just don't know it yet. Every industry will be impacted by space. The internet would not exist without space-based communication.
We all need each other in publishing to make publishing work for authors in a variety of formats now and in the future. Anyone who thinks publishers don't bring anything to the table has a very narrow view and lack of knowledge about the industry as a whole.
The internet has become one of the motors of the 21st century economy, allowing all of us to reach a global audience at a click of a mouse and creating hundreds of thousands of businesses and millions of jobs.
A new regulation for the publishing industry: "The advance for a book must be larger than the check for the lunch at which it was discussed.
I had written a book. For various reasons, the publishing industry had decided that my book was going to be 'important.' The novel had taken me 12-and-a-half years to write, and after being with the book for so long, I had no real perspective on the merits or demerits of what I had written. I hoped it was good, but feared that it wasn't.
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