A Quote by Jeremy Scott

I have to love the DNA of the brand fundamentally. I need to be able to fuse my personality with theirs. That's what I've done with Adidas, Swatch, and in a different way with Moschino. I really have to feel fused with it.
Adidas is just right. They've been, like, a partner I couldn't be more thankful for. I really feel like they've helped increase my popularity. You know? It's tight to be able to attach to their brand and be able to add whatever I can offer to their brand. It's nice to know that they appreciate it. They are always showing love.
I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.
I'm not interested in who am I. I'm interested in what's gone, the disinheritance, what I've been able to become or learn or fuse with or not fuse with. A certain freedom comes... I like it that way.
Well, I think the way you feel as a teenager stays with you, forever. I really believe that. And we try to change and we hope that we change, but we don't really in big ways, in serious ways. I think the personality is formed at that time, for the good and for the bad. ... We all want to grow up and move on and appear to be different to people. And we want people to see us in a different way. But, I don't know, I think the personality is very, very strongly cemented, and we just bear whatever shortcomings we have and learn to live with it.
Everything I have is ready to wear, but I have the ability to have different options within the same brand. I have the Theyskens' Theory collection where it's a personal approach to how I build the collection where I fuse more fashion-y ideas and it has my name on it. So it's really something very research- and labor-intensive. And then I have the Theory brand where I infuse all points of view about fashion at large, and it's more global. It's really about making something succeed. You have an instant relationship with stores, and with sales teams, and people that are in the place.
To me Kate Spade represents a woman who still has stuff to get done. She's like, 'yeah I'm stylish but I need to be comfortable and able to move.' I'm excited to be a part of a brand that's meaningful to women in that way.
I'd say I am more of a comfort person. I have Adidas sneakers that are my favorite thing on the planet. Adidas high tops with black jeans and a fur hat that I love wearing. I love vintage shopping.
I don't think anything I've done with Adidas has been shifted. It's been part of the Pusha T brand, has for sure been organic and natural.
With DNA, you have to be able to tell which genes are turned on or off. Current DNA sequencing cannot do that. The next generation of DNA sequencing needs to be able to do this. If somebody invents this, then we can start to very precisely identify cures for diseases.
Somebody I love and have a huge amount of respect for once told me something that, to this day, I don't really think I understand. It was probably toward the end of Harry Potter, and they were talking to me about afterwards and that kind of stuff. And they were saying, "You need to think of yourself as a brand and you need to protect that brand." I just don't understand what that really means in terms of being an actor, and I also think I would find that a slightly soul-destroying way to look at myself.
When I was in love, I fell so hard. I was really, really, really in love. The way it made me feel was priceless. And in a blink of an eye, my whole life changed. Everything that I knew was different. I never thought I'd feel that pain in my life.
I just felt like Adidas was a brand that really fit me. Not only are they on the field, but off the field stuff.
I always think it's interesting to switch genres, because if I read a script and I know exactly how to manifest a story, I don't really want to do it anymore, because I've already done it in my head. It becomes less interesting. If I read something that's challenging, I get really passionate and usually fall in love with it, because I feel I need to do it. I need to tell the story; I need to find a way to make it happen.
Adidas has invested so much into this collab and into me. It'd be easy for any brand, with some of the spearheads that they have in their roster, just to say, "We got this guy and that guy over there, the Pusha T thing can just be - eh." But they haven't spared any expense, they've let their creativity run wild, and it really makes me feel that I'm a part of a family. It makes me feel like they enjoy watching the growth of Pusha T.
My research and practice indicates that people need to be doing work they love and to love the work they do. They need to feel that their efforts matter for the people and causes about which they really care. Further, they need to be doing work with people they respect and enjoy. Finally, they need to feel free to choose where, when and how it all gets done. It's not easy to put these conditions in place, but it is certainly possible to do so, as I have seen and shown in my work in organizations and communities using the Total Leadership approach.
The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand.
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