A Quote by Jerrod Carmichael
Broadcast television is designed to reach as many people as possible, right? There's an obligation that we as creators have to advertisers, and it is an advertising medium.
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The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.
People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.
Television, I would say,
isn't an advertising medium.
It's a selling medium.
This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
I think you will see a point where the traditional model of advertising on TV or advertising online will go, and advertisers will cover one programme, no matter what platform it's being broadcast on. You'll see the same ads whether you are watching it on your TV, your computer or your phone.
I think the medium of television is so great for women, especially right now, because I feel like with 'Broad City' and Amy Schumer and 'Girls', the creators are the stars, so their voice is totally pure.
It is very difficult to have a free, fair and honest press anywhere in the world. In the first place, as a rule, papers are largely supported by advertising, and that immediately gives the advertisers a certain hold over the medium they use.
I hate going to L.A. and dealing with the contempt people have for television and television actors. It's unbelievable the kind of attitude people take toward what is the most exciting medium we've got right now.
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
I hate going to L.A. and dealing with the contempt people have for television and television actors. Its unbelievable the kind of attitude people take toward what is the most exciting medium weve got right now.
I was going to college for broadcast journalism because I knew whatever career path I would take, I knew I wanted to be talking to as many people as possible and inspiring as many people as possible, particularly girls. When I was in college, I was like, 'I know I'm going to be on camera a lot when I'm older if I fall into my dream job.'
I think television has become such an interesting place for characters and for incredible storytelling. Half of what I watch are television shows that I've become obsessed with. I just think that it's opened up so much, to be such an interesting and creative medium, and so many wonderful directors and actors are moving to television because it is a great medium for telling stories and for creating a character over a long period of time.
Motion pictures are a director's medium. Broadway is a writer's medium. Television is a producer's medium. I picked a medium I could control.
For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.
Television is, in many respects, a passive medium: people receive information without really exchanging ideas with others. By contrast, the Internet can be an active medium, allowing individuals to use e-mail, discussion groups, and even Web sites to engage with one another.
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