A Quote by Jerry Della Femina

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Jerry Della Femina

Quote Topics

Advertising Again Bad Better Everyone Faster Good Never Nothing Product Sometimes Than Thing Tries

Quote Author

Jerry Della Femina
American - Businessman
Born: July 22, 1936

Nothing kills a bad product faster than good advertising.

Jerry Della Femina

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.

Ludwig von Mises

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

David Ogilvy

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Leo Burnett

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita

Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.

Scott Adams

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

David Ogilvy

Advertising never sold a bad product twice.

Dorothy L. Sayers

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.

Bernice Fitz-Gibbon

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

Tim Wu

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.