A Quote by Jerry Della Femina
Nothing kills a bad product faster than good advertising.
Related Quotes
Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Nothing kills a CEO's credibility faster than legal, regulatory, and/or ethical questions.
Man's destructive hand spares nothing that lives; he kills to feed himself, he kills to clothe himself, he kills to adorn himself, he kills to attack, he kills to defend himself, he kills to instruct himself, he kills to amuse himself, he kills for the sake of killing.
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
The Democrats are very bad at selling their own product. The Republicans are geniuses at it. And I've said it before, a bad product well apologized for is superior in this country to a good product.
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Cigarette companies market heavily to young people. They need young customers because their product kills the older ones. It is the only product that, if used as intended, kills the consumer.
Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement.
The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.
Advertising never sold a bad product twice.
There's no faster way to get on the good side of most engineers than making fun of product managers.
I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
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