A Quote by Jerry Della Femina
Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.
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I would like to go back in time and remind myself that when you're working in music field, it's very easy to overestimate how much of yourself you have to give. It's obviously a competitive field, and it's hard work, and it matters if it's something that you care about, so you have to really pour yourself into it. But I wish I had been more aware of my limits when I was younger. I wish I had understood better that everyone is going to be looking out for their own interests, but the only person who is looking out for your best interests is you.
Women do it all the time to look younger and it would make perfect sense if one of them ever came out looking younger - but they don't. They just look the same; they all get plastic surgery face. No matter who they look like going in, they all come out looking like the girl from the band on 'The Muppet Show.
The thing about advertising is that you make more money. You can put kids through college so they don't come out with loans. My kids don't, and my grandkids don't, and advertising paid for that.
You don't step back and have less motivation when you get older, the opposite is true. You become more focused, more professional in terms of things like looking after your body and more determined because you can see all the younger players coming up, looking for your place.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
It seems to be that more and more people are asking you to work for nothing on films, and that's unfortunate because you have to make a living. On the other hand, I don't do a better job because I get paid a lot of money. I'm never like, 'I'm not going to work as hard because I'm not getting paid as much.'
You think you're developing and getting better and then you see something you did years ago. Looking at your early work.. sometimes it has a depth that surprises you.
Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.
When you're about 20 years old, you kind of think out - I figured out that it was better - less good to be successful and better to have a laughing life, laugh more than you frown all through your life. Because on the day you die, which one would you have said had the happier life, the better life? And so I put a lot of humor in my life.
The most important thing is that, when you work with somebody, you build a rapport with that person. They have a certain trust in you. You don't have to explain that much. It's very hard when you photograph someone who's a fresh face and then you don't work with them again for six months. All these people I work with over and over again have qualities that I love. There's something very free about them or there are some slight imperfections about them. I think the more you work with someone, the pictures get better and better.
I'm often asked by younger filmmakers, 'Why do I need to look at old movies?' I've made a number of pictures in the last 20 years and the response I have to give them is that I still consider myself a student. The more pictures I've made in 20 years, the more I realize I really don't know. And I'm always looking for something or someone that I could learn from. I tell the younger filmmakers, and the young students, that do it like painters used to do—that painters do—study the old masters, enrich your palette, expand the canvas. There's always so much more to learn.
Rock stars are like sports stars: If you snap your ankle, you're done.
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
What I try to do is to make your face look like it did when you were younger. I always tell people it's not just about filling in the lines, but re-creating the shape of your face as it was in your early- or mid-twenties. People see the lines as they age but they don't see how their shape is changing. I think it's all about restoring the contours. You can fill in a line and it makes you look a little better, but it doesn't make you look younger.
If you feel well and happy, your face will reflect this, but if you are down in the dumps and having a miserable time, your face will soon show this, too. In fact, you get the face you deserve by the time you're forty, and one of the keys to looking and feeling younger is being active.
Work - get paid; don't work - don't get paid. Everybody is on commission, .. Try not coming to work for six weeks. Work gets paid; don't work, don't get paid. When they earn those dollars, and when you're 4, and you clean up your room, it really means mom cleaned up the room and you did two toys. When you're 14, it means you cleaned up your room. But still, we got the money caused by work, and then, we have teachable moments on how to handle the money they earn.
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