A Quote by Jerry Della Femina

I was the first advertising person who people could identify with. — © Jerry Della Femina
I was the first advertising person who people could identify with.
Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.
I've written short stories in first person, but you have so much more control writing in third person. Third person, you know what everybody's thinking. First person is very limiting, and I could never sustain a first person novel before.
You want people to identify with the person on the screen or in the theater, but you don't want them to identify with you as a person.
Advertising is a conscienceless industry, populated by cowards and idiots, that warps and drains everyone. It eggs on the worst in all of us. If I could eliminate either advertising or nuclear weapons, I would choose advertising.
We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
After I lost weight, I discovered that people found me valuable. Worthy of conversation. A person one could look at. A person one could compliment. A person one could admire. A person.
I could characterize nearly any spiritual practice as simply this: identify and quit, identify and quit, identify and quit. Identify the myriad forms of limitation and delusion we place upon ourselves, and muster the courage to quit each one. Little by little, deep inside us, the diamond shines, the eyes open, the dawn rises, we become what we already are.
I don't judge people by their sexual orientation or the color of their skin, so I find it really hard to identify someone by saying that they're a gay person or a black person or a Jewish person.
First person allows deeper insight into the protagonist's character. It allows the reader to identify more fully with the protagonist and to share her world quite intimately. So it suits a story focused on one character's personal journey. However, first person shuts out insights into other characters.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.
We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
I have been villainized because of my identity - I've received nasty blog comments and emails just based on my willingness to identify with feminism by people who clearly don't understand what I value and why I identify as a feminist. Ultimately, I'm less concerned with whether or not people identify as feminist and am more concerned with whether or not people understand what feminism is. If they don't want to identify as a feminist that's fine. I respect people's decision to identify any way they want and expect that same respect in return, although I don't always get it.
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
This site uses cookies to ensure you get the best experience. More info...
Got it!