A Quote by Jerry Greenfield

Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

Jerry Greenfield

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Address Ben Both Bottom Bottom Line Built Business Community Conditions Consistent Environment Going How How Much How Much Money Idea Innovation Jerry Just Limitless Line Made Measured Mind Money Much Open Opportunity Our Part Process Profits Responsibility Social Social Conditions Success Two Up Values Were

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Jerry Greenfield
American - Businessman
Born: March 14, 1951

We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

Jerry Greenfield

If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation.

Jerry Greenfield

I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.

Anita Roddick

So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.

Jerry Greenfield

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

Philip Kotler

I’ve seen how important this concept is in business. To be truly successful, companies need to have a corporate mission that is bigger than making a profit. We try to follow that at salesforce.com, where we give 1% of our equity, 1% of our profits, and 1% of our employees’ time to the community. By integrating philanthropy into our business model our employees feel that they do much more than just work at our company. By sharing a common and important mission, we are united and focused, and have found a secret weapon that ensures we always win.

Marc Benioff

The idea of community and helping others has always been a part of who I am. Growing up, my parents always made sure that my siblings and I were doing our part to serve our local community.

Blake Mycoskie

My family was in two businesses - they were in the textile business, and they were in the candy business. The conversations around the dinner table were all about the factory floor and how many machines were running and what was happening in the business. I grew up very engaged in manufacturing and as part of a family business.

Karen Mills

In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value.

James Cash Penney

I think the private sector for the most part, the vast majority of employers in America, they wake up in the morning, and they have a bottom line. This is how much they make, this is how much their expenses are; they certainly need to break even just to stay in business, and they need to make a profit in order to survive long-term.

Marco Rubio

When people give up sex and give up love or they only have love in the context of tradition then I think we're missing the opportunity of saying to each other building community, building desire in community gives all of us the possibility of learning how to be who we always were terrified we'd find out we were, and then not be ashamed of it and to not have our desire and our love embedded in shame is a profound thing and it's part of what drives the movement.

Amber Hollibaugh

Imagine how differently American business would function were our faith in the power of goodness to replace our faith in the power of money. Huge industries would no longer make billions of dollars on activities that diminish the well-being and safety of our children, our health, and our environment, on the pretext that it's "just business." To put money before goodness is idolatry, and the laws of the universe ensure that in the end all idols will fall.

Marianne Williamson

I was employed as an investigator and my particular team, we were investigating the role of the business community in the genocide and we identified a bunch of leaders of the business community and I investigated two people.

Tony Greig

We decided to redefine the bottom line at Ben & Jerry's

Ben Cohen

Conservatives, in general, are anti-immigrant for the same reasons they have always been anti-immigrant - a proud tradition in our nation of immigrants going back to the days of the Founders, when Ben Franklin thought we were going to be overrun by Germans. But Business likes illegal workers.

Molly Ivins

You look at the tremendous success of Facebook. To my mind there is not a lot of commerce going on in these social networking sites. eBay is a community anchored in commerce. It is a commerce site that built a community around it. What has not been proven is if the reverse can happen and people will go to community sites to do commerce.

Meg Whitman

A Quote by Jerry Greenfield

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