The NFL is in premium interest time, in the fourth quarter [of the business year] when you have Thanksgiving, Christmas, and that's when we try to get the most decision-makers in front of the television, in the fourth quarter.
It's the premium time, the fourth quarter. October, November, December and now, if you will, going over into the first quarter in January. But really, football, that's when the interest is in the game.
If I had a great game, and I was hot, usually we were up by 20-30 going into the fourth quarter. That means I don't get to play in the fourth quarter.
Everybody is pretty good in the first quarter. Second quarter, you have a little bump or two on you coming into the half. By the time the third quarter comes around, you're tired, you're laboring. When you come to the fourth quarter, it calls on your character.
Other sports culminate at different times of the year, but the NFL is in the fourth quarter - that's where the money is.
The contention is if you don't do it in the first quarter, if you don't box out and control the glass in the first quarter, you are not going to do it in the fourth quarter and overtime.
I see a lot of guys and their stamina is at an all-time low in the fourth quarter, and I feel like mine is still where it was in the first quarter of the game.
Fourth quarter, tied ballgame, why not try to get your best player involved?
We prided ourselves at Oregon, where teams said they were going to try to beat us down and try to manhandle us, and maybe in the first quarter they were running with us, but it was just, 'Let's see how they are come the fourth quarter when they're tired, and they've had 70 to 80 plays coming at them non-stop.'
What I really lick my chops for is when you get the offensive rebounds at the end of the third quarter, fourth quarter. That really just sucks the life out of the opponent. You can see it in their face, especially when you're on the road, it just takes the whole energy out of the arena. That's what I live for.
Under a tyranny, most friends are a liability. One quarter of them turn "reasonable" and become your enemies, one quarter are afraid to speak, and one quarter are killed and you die with them. But the blessed final quarter keep you alive.
We are all a quarter good, a quarter bad, a quarter animal and a quarter child which equals a whole bunch of crazy.
The fourth quarter is where players are made.
Every play, I'm trying to get as many shots on the opposing team as I can, so when you get to the fourth quarter, they obviously don't want to be on the field anymore.
But size isn't everything - effort and intensity is, especially in the fourth quarter.
Winning isn't imperative, but getting tougher in the fourth quarter is.