A Quote by Jerry Lewis

Commercial television has underestimated the intelligence of the public. — © Jerry Lewis
Commercial television has underestimated the intelligence of the public.
It's no accident that Julia Child appeared on public television - or educational television, as it used to be called. On a commercial network, a program that actually inspired viewers to get off the couch and spend an hour cooking a meal would be a commercial disaster, for it would mean they were turning off the television to do something else.
We need to look to our laurels a bit with television in this country. I don't think enough risks are being taken in drama television in the U.K., and I think a lot of programme makers are underestimating the intelligence of the viewing public, basing it all on ratings.
In the US, commercial interests stole the airwaves early on, before public broadcasters could get a stab at it. And the deal that was made with public broadcasting was, "Okay, we'll allow there to be a handful of public stations to do the educational programming that commercial broadcasters don't want to do, but the deal is they can't do anything that can generate an audience, anything that's commercially viable." Anything they do that could be commercially viable could be considered unfair competition to commercial interests and should only be on the commercial stations.
The Republicans underestimated and underestimated and underestimated Donald Trump. And look where that got them. They kept saying, no, no, no, that's not going to happen, we don't have to worry about that.
Television bosses should stop insulting the public's intelligence by assuming we are all idiots.
There is a middlebrow snobbery in America that praises everything on public television and disdains everything on the commercial networks as a blight.
I think network TV to a large extent has underestimated the intelligence of the American public for so many years now. It's tried to appeal to the lowest common denominator. I think the average viewer is much more intelligent than that and crave a little more complexity and are willing to pay more attention.
You see, the power of television cannot be underestimated.
I think the challenge in hour television or half-hour television is that the more it's around, certainly on commercial television, the less time you have to tell stories these days, because the more commercials they're putting in.
I underestimated the low level of capacity. I also underestimated the cultural roots of corruption.
Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.
I have done a Hamburger Helper commercial, a Hardees commercial, a McDonalds commercial. American Express commercial.
I think there's been this long cycle of the big companies making a lot of money by underestimating people's intelligence and people are used to it now. So, they're so used to having their intelligence underestimated that, for most of them, it really isn't worth the bother of paying a little more attention to something that might hit them on a deeper level. But you can't really read people's minds.
Even non-commercial media rely on transferring cost to users through licence fees, donations from listeners, viewers, or readers, or grants from companies and foundations that have wrestled their funds from the public in some form of earlier commercial activity.
We have no regulation of drones in the United States in their commercial use. You can see drones some day hovering over the homes of Hollywood luminaries, violating privacy. This question has to be addressed. And we need rules of operation on the border, by police, by commercial use, and also by military and intelligence use.
The 1990 'Goodwill Games' can be another indication that the television world is not divided between commercial and cable. If the viewer thinks highly of our efforts... they will have a higher opinion of cable television and TBS.
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