A Quote by Jerry Schatzberg
Alexander Liberman was very smart, very elegant. At the end, he didn't have much patience with me because I was a young, anxious, nervous photographer. I worried that I was copying too many other people. And he said, "It's all right to copy people, as long as the people you copy are good and you copy them well."
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Start copying what you love. Copy copy copy copy. At the end of the copy you will find your self.
What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.
[Trey Parker and Matt Stone]called me one Saturday morning and said, "Can you do an impression of Conan O'Brien?" And I said, "I don't know." Because that was really... He hadn't been on the air that long, and to be honest, I hadn't watched much of him at that point. So I went to Santa Monica to their studio and said, "Well, what does he sound like?" They said, "Well, just try it one time. Read the copy." And I read the copy one time, and they went, "Okay, that's fine. Thanks a lot, that'll do. That's perfect."
Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.
People will try to copy what they can see, which is the final product or service, but it's much harder to see (and copy) all the intricacies of the business model that allows you to create, capture, and deliver value. And that's what you need to get right to really jam something down people's throats!
I have mixed feelings about those sorts of things. When I see it done by interesting young people, I think it's very valid. But when established photographers, people in their forties, copy me and get a lot of money, well, I find that to be very stupid.
Anatole France frankly advised, "When a thing has been said and said well, have no scruple. Take it and copy it." Yes, indeed, but do more. Copy many well-said things. Pierce them together. Assimilate them. Make the process of reading them a way to form the mind and shape the soul. As anthologies can never be complete, we will never exhaust the ways quotations can enrich our lives.
We buy a copy of 'Gravity's Rainbow,' say, and we carry our copy home. We open it; we fall into it. And it is here that the word 'copy' fails. Because what I experience when I read 'Gravity's Rainbow,' or 'Beloved,' or 'The Moviegoer,' is not at all a 'copy' of what you experience when you read the same novel.
Real failure comes when we consider ourselves good enough at something to be able to repeat it rather than to develop it. "Success is dangerous," the painter Pablo Picasso said. "One begins to copy oneself, and to copy oneself is more dangerous than to copy others. It leads to sterility."
It's very easy to copy Swedish House Mafia, or Avicii, or Skrillex, or whatever. People listen too much to each other and are too much inspired by each other.
I think that people here expect miracles. American management thinks that they can just copy from Japan - but they don't know what to copy!
People can copy what you've done, but they can't copy what you still want to do.
People who copy what exists copy a point-in-time artifact, and if you are managing the process correctly you are already hard at work on the next thing.
If you look at items of clothing like denim or polo shirts, they came from someone else's idea and everyone now makes them, but even so, I sometimes want to buy into the newer thing because it looks good or whatever. I mean, I copy many things - almost everything I do could be called a copy in some way. But I copy with a certain respect. I have a high regard for the original, and so I want to put my twist onto that. It's just like sampling music - when it's done well, the new work communicates a respect for the original source material.
I'm a good person," I said, "because I know what good people are supposed to act like, and I copy them.
Pay attention to them kids, don't let your feelings be hurt because they taking your place. They supposed to. But if you wanna stay around with them, you ain't got to copy 'em. Just get the ones that's real young, too young to even be copying yet, because you know they gonna be the next thing.
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