A Quote by Jesse Kellerman

...in seduction, as in all forms of marketing, form superseds content. — © Jesse Kellerman
...in seduction, as in all forms of marketing, form superseds content.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
Seduction is, first and foremost, an art form. And seduction should not always be treated as a wild celebration. In fact, it's more of an evocation of what you do. It's more an evocation of seduction.
Content pays an ongoing information annuity that other forms of marketing simply do not.
If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
There are as many archetypes as there are typical situations in life. Endless repetition has engraved these experiences into our psychic constitution, not in the forms of images filled with content, but at first only as forms without content, representing merely the possibility of a certain type of perception and action.
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.
Content marketing is the only marketing left
The next evolution of content marketing is not more content; it's better distribution.
I think when you're photographing - when anybody's photographing another person in a private situation, it's a kind of a seduction but it's not always a sexual seduction... I feel like when Jack [Welpott] was doing it, it was a sexual seduction and when I was doing it, it was more of a psychological seduction in order to get them to cooperate with me... Not because I wanted them to spread their legs or... be, you know, Wanna sleep with me? , or whatever.
The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
The documentary photographer aims his camera at the real world to record truthfulness. At the same time, he must strive for form, to devise effective ways of organizing and using the material. For content and form are interrelated. The problems presented by content and form must be so developed that the result is fundimentally [sic] true to the realities of life as we know it. The chief problem is to find a form that adequately represents the reality.
Content Marketing is all the Marketing that's left.
To me, form is not something that you can plan beforehand, especially for a documentary. You can't write it or sketch it. It requires a confrontation with reality, with history, with ethics and morals. After identifying good content, you have to find the right form to express that content.
I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.
Good design is not about form following function. It is function with cultural content. By adding "cultural content" to the concept of "form follows function," objects cease to be finite or predictable. Maybe the right way to interpret the dictum is to first acknowledge that the function needs to be clearly understood before the form is considered.
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