A Quote by Jesse Schell

Why is it that big companies fail when the technology changes? It happens in every industry, so what's the pattern? What are they all doing wrong? — © Jesse Schell
Why is it that big companies fail when the technology changes? It happens in every industry, so what's the pattern? What are they all doing wrong?
Societies or companies that expect a glorious past to shield them from the forces of change driven by advancing technology will fail and fall. That applies as much to my own, the media industry, as to every other business on the planet.
Supporting American technology companies is one of the most patriotic things you can do - the technology industry is the reason our country has such a high-standard of living and why we can afford to spread the democracy virus around the globe.
They have a policy in China for their big companies called "Go abroad." It's a rational thing for both the company and the country to say, "We want big, successful companies." Particularly in areas where they need it: agriculture, energy, technology. I think banking, too. One or two have bought a trading house. Some have already begun expanding around the world. Of course they're going to have those ambitions. Why wouldn't they? They're just doing it methodically. It's a logical strategy and, well-executed, they will succeed.
Technology changes rapidly and there's definitely a shift toward connectivity that provides 24-hour access to information aligned with individual needs. That's one of the driving trends and that's going to impact every industry in a very big way.
I think you have to learn that there's a company behind every stock, and that there's only one real reason why stocks go up. Companies go from doing poorly to doing well or small companies grow to large companies.
The rise of Twitter defined 2011. Once every 5-7 years, a company emerges that changes not just the technology industry, but the world... after what some viewed as a rocky start, in 2011 Twitter broke through into the elite group of companies that profoundly shape our world.
I brought one big question with me to Harvard. Why do smart companies fail?
Music companies are not technology companies any more than technology companies are music companies. They're really different from each other.
If Apple's a technology company in the music industry, why can't somebody in the music industry make technology?
You can't have some institutions that are protected by the law, not allowed to fail, and not held to account, and all the other companies in America are allowed to fail. You can't have equal justice under law and too big to fail.
I believe that technology has the potential to change the fate of nations, industries and companies, as well as the context of our lives. I want to help build the companies that take the risks needed to make those kinds of real changes in the world.
Traditionally, in the technology industry, companies need to re-invent themselves every 3-7 years to survive. If the company misses one transition, it can still recover, but if it misses two, it is usually fatal.
Wrong location? Move it. Wrong people? Replace 'em. Wrong industry? I don't believe it. I've got a company in the machine tools industry, and we're doing great. I'd happily go into the coal business. It's how you look at something and how it's managed that make the difference.
Usually, it's men who run these big monster companies, and girl companies are usually much smaller - it's like an unwritten tech-industry stigma.
Generally, the technology that enables disruption is developed in the companies that are the practitioners of the original technology. That's where the understanding of the technology first comes together. They usually can't commercialize the technology because they have to couple it with the business model innovation, and because they tend to try to take all of their technologies to market through their original business model, somebody else just picks up the technology and changes the world through the business model innovation.
In technology, most things fail. Most companies fail.
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