A Quote by Jesy Nelson
I think because we were a girl group, there was such a stigma, so we had to engage with fans - social media was such a big part of our journey.
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Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.
Why being involved in social media has had such a tremendous impact on me, is deeply connecting me with fans in ways that I never had before. I was connected with fans and I always appreciated the relationship I had with fans, but, through social media, it allowed a deeper connection.
Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.
I do think more players should engage with fans, especially on social media.
I think it's one of the secret sauces to our success, if you will, is that our fans are a part of our show. They engage, they chant, they cheer, they boo. There's a problem when they don't react. So, in essence, every live event is like a focus group. So we are getting that real-time feedback from them in the arena.
I think social media has taken over for our generation. It's a big part of our lives, and it's kind of sad.
We always say we are a brand for our fans because through social media we're so lucky to see what people are asking us for, what they're looking for, and so we really design what we like but also take our fans in mind.
As I've said before, I'm a big fan of social media because it allows players and fans to interactive but it can have its pitfalls.
Ten years ago, you wrote a book and you never expected to find out anything about the author. Now with social media, everyone wants that connection. I think our readers want to be invited into our lives and brought on the journey and be part of this whole process.
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
When we first started in '04 or '05, that's when social media started to become a way to release music and connect with fans - and our fans were kind of at the forefront of that.
Social media is a big part of our job.
In 1998, there was no social media. People were barely on the Internet. So I had no input from fans at all. Zero.
Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.
These days, because women are so active on social media, it is important to be active on the sites of social media that represent the right value system. If you are a student on campus, be part of action groups that exist on campus. The worst thing that can happen to a young person is to be young and not be part of anything that is bigger than you. I think that it's such a missed opportunity, because the future depends on those who walk an extra mile in order to make sure that the world will be better because they have lived in it.
I don't think anybody has a choice. Everybody has to kind of interact with all the craziness right now. I don't like to engage - a lot of people made a point of doing the social media thing, and I think that social media is complete trash, so I treat it like that. I like Instagram. I like the funny photos. Other than that, it's not for me.
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