A Quote by Jill Konrath
Sellers who've embraced social media are creating new opportunities that totally bypass traditional sales channels... It's about good selling - using all the tools that are available to you today.
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Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
'Wag' is not some kind of documentary; it's just looking at the tools that are available. Now you've got more tools - you've got social media - and just post stories through all types of back channels that can get some traction.
'The Facebook Era' articulated a radical vision for how social media would transform media, relationships, and influence, creating new opportunities for businesses in the process.
Now it's easy for someone to set up a storefront and reach the entire world in very modest ways. So these technologies that we thought would dis-intermediate traditional sellers gave more people the tools to be sellers. It also changed the balance of power between sellers and buyers.
ISIL's widespread reach through the Internet and social media is most concerning, as the group has proven dangerously competent at employing such tools for its nefarious strategy. ISIL uses high-quality, traditional media platforms as well as widespread social media campaigns to propagate its extremist ideology.
Every day I am being told to sign up for Tumblr, Yammer, Friendfeed, Plaxo, Last.fm, ping.fm or the hot social-media tool du jour that happened to get mentioned on Mashable.com. It is like a social-media arms race. Each one of these new tools is like a cool new night club. Hot today, gone tomorrow, replaced with something else.
Women's greater social desirability and beauty power afford opportunities for creating both measurable and invisible income. While the opportunities are available to almost all women and some men, they are available in abundance to the genetic celebrity ... a woman so beautiful that men do more than look and talk--they follow her.
I dislike the phrase 'social media.' 'Social media' is merely a way to describe new tools in an old and narrow paradigm where we measure success by how many people are reached.
Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications
Of all the entrepreneurial opportunities available today, one of the most important is direct selling, also called network marketing.
It's about using social media for social change: creating a community of advocates who can use their voices on behalf of the voiceless, or leverage their talents, skills, knowledge, and resources to put more children into classrooms, or pressure their elected representatives to get global education top of the agenda.
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.
Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.
Contrastingly to the new model of distribution, we shot Hand of God using the traditional format of film. I myself use very few apps and tend not to engage in social media. I do use Instagram under my production company's name, but that's it.
The social [media channel] isn't about beauty contests and popularity contests. They're a distortion, a caricature of the real thing. It's about trust, connection, and community. That's what there's too little of in today's mediascape, despite all the hoopla surrounding social tools. The promise of the Internet wasn't merely to inflate relationships, without adding depth, resonance, and meaning. It was to fundamentally rewire people, communities, civil society, business, and the state — through thicker, stronger, more meaningful relationships. That's where the future of media lies.
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