A Quote by Jill Soloway
I just feel like content is content; people want to see it resonate.
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I'm very big on content. I kind of feel like content is king and will continue to be that, so I'm just going to give the fans what they want.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
You don't want everyone to see a piece of content. You want the people who are really excited about the content to see it.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
I think that you will see different types of content emerging, just the same as new media generates new content in the physical world. TV created new content, but it didn't mean that radio disappeared.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
The more difficult question for me is, do you remain successful for what you had done? I don't know. I think success is in your own eyes. But, I don't really want to ever feel like I've achieved success. Because then I'd be spoiled. I want to feel like I need to keep doing more. Maybe I get "content," "settled," and "success" confused. I never want to settle, but I would love to be content.
Hollywood wants to own everything. I don't want to own anything. I don't want people just to make content, I want to empower and teach them to create content they own that they can exploit in any medium.
There is a generation of skimmers. It's not that they don't want to read in-depth content, but they want to evaluate what the content is before they commit time. Especially on a mobile phone - you don't have the phone, or cellular data, or screen size to be reading full-length content.
We see ourselves as the world's digital library. That can be a lot more than books. We do want to expand to other types of content: sheet music, magazines, user-generated content.
Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.
People may be due the benefits of a democratic electoral process. But in the United States, content curators appropriately have a First Amendment right to present their content as they see fit.
It's not like somewhere along the way I decided to be a total formalist in terms of music and to not care about content; the content is going to be there whether I try to make it be there or not, and I can have fun and see what happens.
Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.
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