A Quote by Jim Cantalupo

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them. — © Jim Cantalupo
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.
Clearly, rules governing advertising aimed at children differ dramatically from one country to another. At the same time, multinational companies are selling their products across the globe. The need, therefore, is to evolve an international code on such advertisements.
Most products are ugly. The harsh reality is that in many of these markets, form follows funding. And that products go where the market takes them.
I credit Google for having the foresight to identify threats to its main business of selling advertising against search results. The potential loss of market share in the mobile space led them to the Android acquisition.
If people that made products didn't market them and sell them we'd have no economy and nobody would be working.
People's wants are not fixed; they generally want what others in their chosen comparison class appear to be enjoying and what advertising presents to them as attainable for them and as bringing happiness.
Tech stocks were the cubic zirconium of the market. They looked good and were sexy, but they just were a way for the company selling them to make money. That's always going to be transient in terms of the stock market. What's real is that companies have to compete. Technology used well is a great tool to enable that if only because most companies dont use technologies well.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
If we are encouraging kids to go into academies, then presumably we are selling them the dream that they can play first-team football.
Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. They still represent the bulk of our income, and so far they have financed the billions of dollars we have put behind these new products. But once we go national in a market, and absent capacity constraints, then you shift your resources and your focus to these new products.
Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
There are people who look up to me, but the young Muslim kids, especially in Germany, they also need those closest to them to show them a good path, give them targets in their life. I grew up with a lot of these kids and they didn't have the support I had from my family or friends. Not just in terms of football, but everything else.
So many people are going to always remember what you do and how you make them feel instead of you telling them this and telling them that. That's why I like to go out and show the work ethic and how I am as a teammate. That's how you become great.
Roku collects money two ways: by selling hardware, which it calls 'players'; and by selling advertising and taking a cut of revenues from the video publishers on its platform.
Goals. There's no telling what you can do when you get inspired by them. There's no telling what you can do when you believe in them. There's no telling what will happen when you act upon them.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
So you can say, 'Get Big Government out of here, and don't tell me what to eat,' but when kids are going to school, and they're being fed junk, we're pretty much telling them what to eat, and we're telling them junk is OK.
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