A Quote by Jim Metcalf
If you're a good marketing person, you have to be a little crazy.
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Entrepreneurs are all a little crazy. There is a fine line between an entrepreneur and a crazy person. Crazy people see and feel things that others don't. An entrepreneur's dream is often a kind of madness, and it is almost as isolating. What differentiates the entrepreneur from the crazy person is that the former gets other people to believe in his vision.
Craziness is good. Crazy people are happy, free, they have no hindrance. But since you have many attachment, you are only a little crazy. This is not crazy enough. You must become completely crazy. Then you will understand.
The worst thing to call somebody is crazy. It's dismissive. "I don't understand this person. So they're crazy." That's bullshit. These people are not crazy. They strong people. Maybe their environment is a little sick.
I'm seeing a guy now who has nothing to do with films. It's so much nicer with somebody who isn't an actor. Two crazy people in one house would be too much. It's better there's one crazy person, and one nice person who looks after that crazy person.
I call myself good crazy because I am a crazy normal. But who is normal really? Are you normal? Maybe you are, but I don't think a lot of us are normal. I think a lot of us are scared to say that we are a little crazy. I'm a little crazy that is just the way it is. I look in the mirror now and I like who is looking back at me. I am comfortable in my skin for the first time in my life. I have let a wall down.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
Why is Dave Chappelle going to Africa? Why does Mariah Carey make a hundred-million dollar deal and take her clothes off on TRL? A weak person can not get here and talk to you. Ain't no weak people talking to you. So what is happening in Hollywood? Nobody knows! The worst thing to call somebody is crazy. It's dismissive. I don't understand this person, so they're crazy. That's bullshit. These people are not crazy, they're strong people. Maybe the environment is a little sick.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
Let no person think lightly of good, saying in his or her heart, "it will not benefit me." As by the falling of raindrops a jar of water is filled, so the wise person becomes full of good, even though he or she collects it little by little.
Am I crazy?" she asked. "I feel like I am sometimes." "Maybe," he said, rubbing her forehead. "But don't worry about it. You need to be a little bit crazy. Crazy is the price you pay for having an imagination. It's your superpower. Tapping into the dream. It's a good thing not a bad thing.
I like talking to a person who is crazy in a fun, eccentric way. I don't want to talk to a legitimate crazy person, because that's not nice.
I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, 'Whenever I hear the word 'marketing,' it makes me throw up a little bit in my mouth.'
So often the woman forgets her own greatness and she goes a little bat sh-- crazy sometimes. So its up to the other half to love that person back into the person we know them to be.
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