A Quote by Jim Mullen

In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.

Jim Mullen

Quote Topics

Acts Any Behavior Brand Daily Fact Given Her His In Fact Just Know Like Likely Person Practice Predict Reputation Same Say Situation Stands Surrogate Way Word Works Your

Quote Author

Jim Mullen
Scottish - Musician
Born: November 26, 1945

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

John Quelch

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

Meek Mill

A brand is a little different. Me, as Carrie the person, wanders around in sweatpants. And then, when I have to be Carrie Underwood, there is definitely a departure from your human side. It's good to make that separation from person to brand.

Carrie Underwood

I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.

Martha Stewart

Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.

Meek Mill

When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.

Roland Martin

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.

Max Levchin

It's the behaviour of your company and its people that form your reputation, and your reputation is your brand

Dave Allen

Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.

Richard Branson

It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

Tom Peters

Only brand names register in the mind... What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand.

Al Ries

I talk to younger actor types, and they bring up that word, 'brand,' and it's like, 'All right, if that's the way you want to look at yourself.' Diet Pepsi's a brand; you're a human being.