A Quote by Jim Rash
On the movie side of things, the difficulties come with so few movies being made, and when they are, it seems that it's a marketing game. Story sometimes takes a backseat to that one grand marketing idea.
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The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Compelling spectacles are not to reach a niche market, it could be for reaching a niche marketing but on a grand scale. This is for grand marketing.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
The marketing of my movies is something I have no control over! I usually am shown things to give input beforehand. Some directors get really involved with that, but it's not what I do. I don't know anything about marketing; it's not my skill set!
Marketing is always a tricky thing with a rated R movie. Sometimes people just get what it is and they want to come see it, and sometimes you have to explain it more.
One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
So many large movies come to you with a huge marketing campaign and it's like you have to see this movie this weekend, otherwise you'll be culturally bankrupt and can't converse with your friends.
The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!
The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'
Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.
I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
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