A Quote by Jim Ratcliffe
If it's hemorrhaging cash, you've got to do something about it. You can't live with your head in the sand.
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If you think of something negative and you keep it in your head, you are going to actually live that. Now, if you think of something great and positive and joyful, you're going to actually live that. You've got to be careful what you put in your head. Basically, I'll call that: "Don't ever play yourself."
It is easier to invest for cash flow during a financial crisis. So don't waste a good crisis by hiding your head in the sand. The longer the crisis lasts, the richer some people will become.
Think about it: You're trying to raise cash to save an endangered animal. You've got orphaned pandas getting 3 trillion YouTube hits, and you've got seals being clubbed over the head by roughnecks. The money flows in. But what about the poor shark?
To impress your offer on the mind of the reader or listener, it is necessary to put it into brief, simple language...No farfetched or obscure statement will stop them. You have got to hit them where they live in the heart or in the head. You have got to catch their eyes or ears with something simple, something direct, something they want.
Sometimes you have got to look at things really positively - without putting your head in the sand, you have got to manage the negatives and keep putting a positive slant on it, keep trying to find answers.
If your cash is about to run out, you have to cut your cash flow. CEOs have to make those decisions and live with them however painful they may be. You have to act and act now; and act in the best interest of the company as a whole, even if it means that some people in the company who are your best friends have to work somewhere else.
I'm also big on journaling. You can write in the sand or on a watermelon or whatever suits you, but the key is to get it out of your head and out of your heart and down your arms and into something, a keyboard or piece of paper.
Every song I've written, it's about what I've gone through, good or bad. It kind of comes out of me, and I'm grateful for that. I've got friends who are back home who've got no way to express that, and they're kind of in a different position in life. It's alarming to me that I've written something on my bedroom floor when I was 19 or something, and then there's 50,000 people that know the words, and they've got a similar feeling. If you thought about it too much, your head would blow up.
The idea of money being something physical is almost entirely a fiction. Sure, you can go to your ATM and pull out cash. And you can feel cash in your back pocket and have some tangible comfort there - but in reality, the majority of your money is a number on a screen.
If you're serious about what you're doing, you've got to keep your head and follow your instinct. Maybe you won't reach the same dizzy heights as others, but you will get something back.
I've always been a 'your parents have got to come up to the school' type of person. Even now, when I do something wrong - if I say something inappropriate on a live tv show, for example - I half expect to have to deliver a note to Barbara Brand: 'Please come up to Channel 4 head office, Russell's done something despicable.
Witty closing remarks have been replaced by massive head trauma and severe hemorrhaging.
You change or you hide your head in the sand.
My Aunt Sheila was terrifying! She would put a napkin in her mouth and say, 'You've got something on your face, dear. Let me just scratch that off your face. Let me sand your cheek.'
Every now and again, something will pop into my head when I'm driving or I'm in the shower, you'll just get an image and it stays with you. It doesn't have to be much, it doesn't have to be a story, it could just be an image. But it won't leave your head and that's when you know you've got something.
When your head is firmly in the sand, another part of your anatomy is fully exposed.
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