A Quote by Jim Sterne

People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. — © Jim Sterne
People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
Even bright people are going to have limited, really valuable insights in a very competitive world when they're fighting against other very bright, hardworking people. And it makes sense to load up on the very few good insights you have instead of pretending to know everything about everything at all times.
Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.
If we want to prevent another Cambridge Analytica from happening... that starts with regulating big tech beyond just data protection issues, but also looking at whether or not we want as a society to tolerate manipulative design.
There is a reasonable concern that posting raw data can be misleading for those who are not trained in its use and who do not have the broader perspective within which to place a particular piece of data that is raw.
A data scientist is that unique blend of skills that can both unlock the insights of data and tell a fantastic story via the data.
Sure, kids want to read whatever is the hot book, and of course they want to read fantasy and any kind of speculative fiction, but they also like to read stories with kids that look just like them, that have the same problems as them. And I've noticed that what they particularly want to see is to see those characters prevail. So they don't want sanitized situations. They want stories to be raw, they want them to be gritty, but they also do want to see the hope at the end of the story.
Creating more direct relationships with consumers, utilizing the resulting data and insights, is increasingly more valuable - and an evolution of the traditional competency of ad-supported television networks.
I speak directly to the people, and I know that the people of California want to have better leadership. They want to have great leadership. They want to have somebody that will represent them. And it doesn't matter if you're a Democrat or a Republican, young or old.
I don't do much more than organise other people's ideas and insights and thoughts, and sort of harvest them, and inventory them and present them.
If you want access to the files of valuable information in a computer, you must understand how to retrieve the data by asking for it with the proper commands. Likewise, what enables you to get anything you want from your own personal databanks is the commanding power of asking questions.
Data is just like crude. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.
People with advantages don't tend to want to give them up. If you see it as a zero-sum game, then it will never change. If only the people who are disadvantaged speak out, then it's not enough. I don't want to overshadow their voices, but I want to support.
I don't want to fool people. If I wanted to do that, I would be working with virtual reality. I want to operate on the other level, the other end of the illusion spectrum. I want to create the worst possible illusions so it doesn't really fool people, but instead give people a measure of their own belief. It makes them aware of how much they need to be fooled in order to understand the world around them.
The artist must paint as he would speak. I don’t want people to speculate what I mean, I want them to understand.
Your solution for a customer has to be either amazingly valuable to someone who will pay an enormous amount of money for it or has to be valuable to an enormous number of people who pay a small amount. And also the person you're talking to-especially if you want to raise capital or raise support-has to personally say, "I want that. I like that. That sounds really great. I want that for myself."
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