A Quote by Jimmy Iovine
I'm trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video.
Related Quotes
I didn't expect major labels would embrace MySpace, and the original idea for music on the site was the unsigned bands, the independent bands.
Apple Music is trying to create an entire pop culture experience that includes audio and video. If South Park walks into my office, I'm not going to say, 'You're not musicians.' We're going to do whatever hits pop culture smack on the nose.
I am trying to encourage kids to do something that isn’t yet on their mind because it is not in popular culture. Popular culture tells you 'music, music, sports, sports.' It neglects the importance of a STEM education.
I'm trying to fuse popular and commercial music and just make very creative music. It's popular music: it's everything for everybody.
We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.
I want to listen to my Apple Music on my iPhone. I also want to listen to it on my iPad. I want to play it on my Apple TV; I want to be connected everywhere I go. It fits into the puzzle of everything that is Apple, and, therefore, it should not be seen as some sort of separate entity that is trying to find its way.
I don't know if i have a 'take' on L.A. The music community is enormous, from the studio musicians to the bands trying to 'make it' to the indie bands... so many bands... it can be overwhelming. But it seems healthy.
Imagine a music business where all the music press talked about, all day long, was cover bands of old rock and pop groups. Beatles cover bands, Rolling Stones cover bands, The Who cover bands, Led Zeppelin cover bands. Cover bands, cover bands, everywhere you go.
I think we really need a movement to drive how popular culture understands the issues that feminists care about. When I think about the LGBT movement for example, they have had a really intentional strategy to try to change images and representation of LGBT people in the media and the culture. It really moved the dial politically. That's what is needed in the women's movement - a strategy that can drive awareness and culture change.
In addition to needed gun control reforms, America urgently needs a stronger protest movement dedicated to reducing the glorification of violence in our culture - in music, film, television, video games, and even the Internet.
I was in punk rock bands, heavy metal bands, world music bands, jazz groups, any type of music that would take me. I just love music.
Some people think literature is high culture and that it should only have a small readership. I don't think so... I have to compete with popular culture, including TV, magazines, movies and video games.
Apple Music is a big idea, and it's going to take some time to fulfill its overall dream.
We always need to have someone help with videos, I think all of our DVDs could've been better but our music video, I love all the music videos, but the actual behind-the-scenes and stuff of our music video DVD, it was rushed and didn't turn out great.
The music video, Lil Nas X, he asked me to be in the 'Panini' music video. It was crazy. I was just listening to the song and I was like, okay, this is going to be my first music video but it was really fun.
I think the key to the success of a music video lies in its concept and the overall look.
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