A Quote by Jimmy Iovine
We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.
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It's typical for video customers to often use licensed music - whether a soundtrack, background music, or sound effects - to complement their video projects.
We always need to have someone help with videos, I think all of our DVDs could've been better but our music video, I love all the music videos, but the actual behind-the-scenes and stuff of our music video DVD, it was rushed and didn't turn out great.
Making the 'Sulfur' video continued our quest to make a video different and visually stimulating.
The music video, Lil Nas X, he asked me to be in the 'Panini' music video. It was crazy. I was just listening to the song and I was like, okay, this is going to be my first music video but it was really fun.
Two things - one is obvious: always keep making. The second thing, with regard to music videos specifically - the music video industry can be a place that takes advantage of young freelancers and filmmakers. Make sure you're making stuff that you're proud of and you can get behind.
I learned from making random little personal projects, like school projects or little GoPro montages with music. Then once I made my channel, I really improved just by making video after video.
One day, my mum bought me this music production software for my computer, and I started making beats... I realised it was more like production than a video game, but it was a video game when I was playing it. That's how I got into music production.
And my idols in music videos are people like Michel Gondry and Spike Jonze and Johnathan Glazer and David Fincher and that's always kind of been my reference point in music video and commercial directors.
The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.
Delta's plan to upgrade JFK facilities will improve our customers' travel experience and make it more efficient and enjoyable to travel through one of the world's premier international gateways. Our customers should make no mistake that Delta is committed to New York and that this summer's expansion at JFK is an important step in offering enhanced service to customers in most every direction we serve from New York City.
My process in making a music video is pretty much a formula of talking to the artist. I've never made a video where I didn't talk to the artist before I wrote the treatment. Basically, I enter into it knowing we are collaborators.
I'm from Louisiana, and that's where I got my start, in Cajun music. There's a huge music scene down there centered around our culture. Those are people that are not making music for a living. They are making music for the fun of it. And I think that's the best way I could have been introduced to music.
At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them.
For me, every music video is a hurdle. Every time I do a music video, I'm constantly fighting to get my point across. As a gay woman, that's also a big hurdle.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
I'm a video game enthusiast. I love video games! They were a huge part of my upbringing in their early form, when I was all about 'Dig Dug' and 'River Raid.' As they evolved, so did my music-making, and we just kind of grew up together like cool friends.
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