A Quote by Jimmy Smits
Unfortunately, considering that we Latinos are really big for movie companies when they have blockbuster releases or new cable shows, when it comes to the dynamic of supporting our own product, it leaves much to be desired.
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Every major summer blockbuster that is released is essentially a product line being launched across multiple verticals. However, the centerpiece of the product launch is a big, beautiful story whose job is to entertain.
It's the cable shows that are really the most interesting - 'Mad Men,' 'Breaking Bad,' those shows are really the premiere shows on television right now.
Frankly, with HBO and Showtime and cable shows, the DVD box sets and all, you can have a product that doesn't make you feel like as soon as it's projected, it's thrown away. It's really a piece of art.
When we first started our internet company, 'China Pages', in 1995, and we were just making home pages for a lot of Chinese companies. We went to the big owners, the big companies, and they didn't want to do it. We go to state-owned companies, and they didn't want to do it. Only the small and medium companies really want to do it.
You’ll find that the movie business is paid for by those mega movies. The movie business is paid for by Big Macs. By movies as product. Movie studios use that term “product” all the time. Product? You mean you have a lot of stories? No, we have a lot of product. You have stories.
Canada's a small market. I think sometimes we do too much of supporting American stories in Hollywood and not enough supporting our own.
There's an old saying - you'll never hit a target you can't see. Defining a Creative Challenge is an important step in focusing your creativity toward a specific problem or opportunity. A Creative Challenge can be something big such as a revolutionary new product or a cure for disease. However, it can also be much smaller such as a new package design or an efficiency gain in a manufacturing process. It starts with clearly defining the challenge and desired outcome.
For every big American movie I've done where I was the supporting guy, I've gone back home to Canada to do supporting movies where I was the lead.
Well all the big companies are really panicked by the internet thing and all that, and sales went down, although sales have gone up again in this country a bit and also the big companies, because they're so big, they need big sales really so they're not really interested.
I would say on the other side of the equation that there were really some massive sales and massive enthusiasm for some films that were given big releases. And I'm not really sure that happens in quite the same way, small films getting big releases. Maybe it still does, I don't know.
The theater business is very much about "Hey, if you want our big blockbuster at Christmas time, you'll play our piece of crap in April."
I'm not a film snob at all. I much prefer a really good Hollywood blockbuster than a thought-provoking art house movie because entertainment is sort of where it's at.
The movie industry has collapsed into two types of film - the $100 million blockbuster or the small independent film of $1 million or less - and the huge middle ground has been lost. Cable is filling that void.
You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndication, and another product when it goes on cable.
Even the shows or movies that we know are not going to change the world, I love this. I love 'em. I'm a movie fan. I'm a nerd of any kind. I love a big studio comedy as much as I love the teeniest tiniest of indie. I'm not a snob in that way. I really do like a big, big studio comedy.
Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?
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