A Quote by Joe Gebbia

How do you convince somebody to host a stranger for the weekend? That's not a trivial thing. It's not something I think you can throw technology at, marketing at, or sales at. We threw design at it because that's all we knew, and in doing so, I feel like we brought a human touch to it, which is so needed.
I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay for something.
Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
A-POC respects that there is a fine balance between the value of the human touch, which can be called artisanal, and the abilities of technology. I like to think of it as poesy and technology.
I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.
My skills weren't that I knew how to design a floppy disk, I knew how to design a printer interface, I knew how to design a modem interface; it was that, when the time came and I had to get one done, I would design my own, fresh, without knowing how other people do it. That was another thing that made me very good. All the best things that I did at Apple came from (a) not having money, and (b) not having done it before, ever. Every single thing that we came out with that was really great, I'd never once done that thing in my life.
What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.
It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take?
Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology.
In my writing I wanted to be liked for writing really unlikeable stuff. There were books that people, particularly women, hated so much. They said, "I threw it against the wall!" Which, in my opinion, was a compliment. Because it's very hard to get somebody to throw something.
I think I'm just as good as anyone. That's the way I was brought up. I'll tell you a secret: I think I'm better! Ha! I remember being aware that colored people were supposed to feel inferior. I knew I was a smart little thing, a personality, an individual - a human being! I couldn't understand how people could look at me and not see that, because it sure was obvious to me.
Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.
I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients.
I think that a lot of our fashion history shows do touch on important issues. Fashion and Technology obviously does, because technology is impacting fashion in so many ways, from computer-assisted design to the way we actually purchase clothes online.
I think so much of a director's job is just to convince you that what you're doing is worthwhile. "Yes, this does mean something, we're not just messing around." Even though at the end of the day it's a film. But at the time it's something else. I don't feel like I'm making a film, I'm confronting things in myself. I don't know what it is. So if someone is enthusiastic enough to convince you that it's important it's kind of magical.
I knew nothing about sales, marketing or how to run a company. Nor did I have a desire to do any of those things.
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