A Quote by Joe Sutter
At the start of any program, asking questions is the most important part of the process. If you get [the customer's] requirements wrong, then you don't have a successful product.
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The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
If you don't put the spiritual and religious dimension into our political conversation, you won't be asking the really big and important question. If you don't bring in values and religion, you'll be asking superficial questions. What is life all about? What is our relationship to God? These are the important questions. What is our obligation to one another and community? If we don't ask those questions, the residual questions that we're asking aren't as interesting.
Sales is the most important aspect of a company, which in turn is about how well you treat your customer and stay ahead of your customer's requirements.
The hardest single part of building a software system is deciding precisely what to build the most important function that software builders do for their clients is the iterative extraction and refinement of the product requirements. For the truth is, the clients do not know what they want. They usually do not know what questions must be answered, and they have almost never thought of the problem in the detail that must be specified.
G.E. doesn't pay any taxes, and we are asking college kids to take on even more debt to get an education and asking seniors to get by on less. These aren't just economic questions. These are moral questions.
So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.
In my view, product/market fit is the most important thing to get right as a startup entrepreneur. There's a variety of ways to do it, but without solving some pain point that the customer gets so excited about they tell their friends, it's really hard in the modern age to get any liftoff.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
All the businesses from the beginning of history have struggled with product development (assuming there is a market, doing the market testing and so on). But now they start with customer development. Get the customer who says, "Yes. I want that. I need it. I wanna use it. I'll pay for it." And then you go back and work with your engineers. It is changing the world!
While many conclusions are drawn... the process of asking questions is more important than the answers... an ongoing process of discovery.
Don't bother asking God for answers about life. Most likely you're asking the wrong questions.
I love the early process of asking questions about a story and deciding which questions matter most.
I never challenged control of the band. Basically, all I did was start asking questions. There's an old adage in Hollywood amongst managers: 'Pay your acts enough money that they don't ask questions.' And I started asking questions.
Most programs are not write-once. They are reworked and rewritten again and again in their lived. Bugs must be debugged. Changing requirements and the need for increased functionality mean the program itself may be modified on an ongoing basis. During this process, human beings must be able to read and understand the original code. It is therefore more important by far for humans to be able to understand the program than it is for the computer.
Part of being successful is about asking questions and listening to the answers.
I'm not a standup. I didn't start off as a writer, I learned to write through improvisation, and so that's the part of the show that can most surprise me. The written part of the show, I know I can get wrong. You can't really get the interview "wrong."
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