A Quote by Joel Spolsky

Listen to your customers, not your competitors. — © Joel Spolsky
Listen to your customers, not your competitors.

Quote Author

Communicate. Listen to your customers, associates and competitors.
Start by identifying the qualities or characteristics that make you distinctive from your competitors - or your colleagues. What have you done lately - this week - to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy (as in, worthy of note) personal trait?
And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.
If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.
Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.
I'm a spreadsheet guy. But you get to that moment of truth, and it has nothing to do with a spreadsheet. You've got to factor in what your competitors are doing, what the technology is doing, what your shareholders want, what your employees want, what your customers want, and you've got to make it happen sometimes.
Double-check your voice mail message. Listen to your on-hold words and music. Write welcoming scripts for your telephone team. Pay attention to the music in your office and lobby areas. Make sure what your customers hear sounds good.
Only by moving away from the comforts of your conference room to truly engage with and listen to your customers can you learn in depth about their problems, produce features to solve those problems, and learn what drives customers to recommend, approve, and purchase products.
If your employees are disengaged, and they don't take care of your customers, it doesn't matter how good your strategy is - your customers will still go somewhere else.
Daily Mojo: Your main competitors are not others in your industry. Your main competitors are distractions. Don't let them beat you - stay focused
Every day, you get up, and the world is changing; your customers are expecting more from you. Your competitors are putting pressure on you by doing more and trying to beat you here and beat you there.
In industries where a lot of competitors are selling the same product - mangoes, gasoline, DVD players - price is the easiest way to distinguish yourself. The hope is that if you cut prices enough you can increase your market share, and even your profits. But this works only if your competitors won't, or can't, follow suit.
If you're a prostitute, this is your day: You party, you have customers until four or six in the morning, then you sleep. You wake at noon, watch soaps on TV, take two or three hours to fancy up yourself, and then you start waiting for customers. That's your life. And some days no customers come. There's no party. There's nothing. You sit there and wait. If you're educated you can read books, but in Bangladesh and most other places you watch TV or listen to music or cook.
'In empathic listening you listen with your ears, but you also, and more importantly, listen with you eyes and with your heart. You listen for feeling, for meaning. You listen for behaviour. You use your right brain as well as your left. You sense, you intuit, you feel.' ... 'You have to open yourself up to be influenced'.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldn't even consider doing.
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