A Quote by John B
Good publishers – as one former publisher aptly put it – are market-makers in a world where it is attention, not content, that is scarce.
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I see publishers bemoaning their fate and saying that this is the end of publishing. No! Publishers will recreate themselves. Some of that comes from my experience as a print publisher.
Our core market has been historically gamers and digital content creators such as car designers and movie makers.
Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to getterms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.
What the podcast novelists do isnt all that different from what self-publishers do. We put the books out in different formats, but the goal is the same: build an audience and attract a publisher.
Having 'The Expats' not be 'wholesale-y' rejected by the world made it possible for me to write the second book and have a publisher buy it before it was entirely written. And it made it easier for me and my publisher to get 'The Accident' out into the world without trying to convince people to pay attention to it the way you do for a first novel.
Digital piracy needs to be addressed. Without content protection, investment in content can't be supported. We need secure distribution. If you (telecommunications equipment and software makers) help us, we will make it easier for you to distribute our content.
Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.
The only factor becoming scarce in a world of abundance is human attention.
YouTube consumption is entirely based on good content. If you don't put out good content, people will not consume it.
Some millennials have completely stopped watching TV. So for them, we've created special digital content for handheld devices only. We've paid close attention to how to present online content effectively. We try to catch their attention within the first five seconds - otherwise, they click onto a different content.
Agents are deal makers, and they're really, really good at making deals. But they're also exceptionally helpful after the deal is made - agents act as a good intermediary between authors and publishers whenever disagreements come up.
One of the most important features of our economic resources is their scarcity: land, labor, and capital goods factors are all scarce, and may all be put to various possible uses. The free market uses them 'productively' because the producers are guided, on the market, to produce what the consumers most need: automobiles, for example, rather than buggies.
'On demand' is more than just a series of clicks on your still-too-complicated remote control. In fact, it is now the best way to describe what the cable industry - from programmers to content makers to distributors - imagine their world is. Services and content available to very demanding consumers, wherever, whenever, however.
If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.
If you don't have content, you don't sell hardware. We need a suite of content of really fun, compelling experiences that aren't just hardcore game-oriented, and when that's good enough, it'll be an easy decision to go to the consumer market.
Back in the pre-internet age there were pirate publishers, especially in the third world, who would print physical copies of books, sell them, and never inform the author/their agent/their publisher just trousering the money. I think we can agree that this was piracy?
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