A Quote by John Battelle
Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and the respect of a larger reading public.
Related Quotes
Reading for experience is the only reading that justifies excitement. Reading for facts is necessary bu the less said about it in public the better. Reading for distraction is like taking medicine. We do it, but it is nothing to be proud of. But reading for experience is transforming.
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
A gay person in office can set a tone, can command respect not only from the larger community but from the young people in our own community who need both examples and hope.
We must be able to appeal to the CCO and CMO with programs that have purpose at the core, that start movements and solicit views of the core community of brand supporters.
You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
Solidarity is not the same as support. To experience solidarity, we must have a community of interests, shared beliefs and goals around which to unite, to build Sisterhood. Support can be occasional. It can be given and just as easily withdrawn. Solidarity requires sustained, ongoing commitment.
The same plasticity that allows us to form a reading circuit to begin with, and short-circuit the development of deep reading if we allow it, also allows us to learn how to duplicate deep reading in a new environment. We cannot go backwards. As children move more toward an immersion in digital media, we have to figure out ways to read deeply there.
My decision to look seriously at elected office is grounded in a deep commitment to public service and my experience - both my own and that of my family - in finding just, practical, and bipartisan solutions to difficult challenges.
Public libraries are the sole community centers left in America. The degree to which a branch of the local library is connected to the larger culture is a reflection of the degree to which the community itself is connected to the larger culture.
I'm reading the way a lot of technology executives have decried 'gatekeepers' and 'traditional media,' and that one of the promises of 'new media' was that it would break the chokehold that old media companies had on public opinion.
The Perkins Bar has always demonstrated a commitment to the community and excelled in service not only to the minority community, but to the community at large.
Excessively narrow reading is unhelpful, certainly. Reading only Serious Literature is no better than reading only trash in this respect.
If you're working on better conditions for prisoners, if you make that a popular issue and you invite mainstream media to weigh in on that subject, you're going to end up with a much more regressive public-policy environment than if you approach it in a quieter way. It's not because the public is stupid, it's just that people with only a cursory interest in something are going to have a knee-jerk reaction to it. That's impossible to explain in a cable-news media... it doesn't make sense.
Related Authors
Bill Gates Quotes
American
Businessman
Charlie Munger Quotes
American
Businessman
Dieter F. Uchtdorf Quotes
German
Businessman
Henry Ford Quotes
American
Businessman
Jim Rohn Quotes
American
Businessman
Joseph B. Wirthlin Quotes
American
Businessman
Mark Cuban Quotes
American
Businessman
Mark Zuckerberg Quotes
American
Businessman
Peter Drucker Quotes
American
Businessman
Richard Branson Quotes
British
Businessman
Russell Simmons Quotes
American
Businessman
Sam Altman Quotes
American
Businessman
Steve Jobs Quotes
American
Businessman
Tom Peters Quotes
American
Businessman
Walt Disney Quotes
American
Businessman
Warren Buffett Quotes
American
Businessman