A Quote by John Battelle

The largest issue with search is that we learned about it when the web was young, when the universe was 'complete' - the entire web was searchable! Now our digital lives are utterly fractured - in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes.
Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.
Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is shifting, thanks to mobile devices and the walled gardens they erect. The new landscape of the web is far more complicated, and new products must emerge.
When you close a tab or when you finish an article on the web, it's gone unless you go back into your history or search for it or explicitly try to find it. Apps on your phone have this special property: they hang around. In some ways, they're more like a book on a bookshelf than they are like web pages.
When it comes to the mobile web, the technology industry seems to be split between two camps - native apps and HTML5 web-based apps.
We look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It's not like we go brochure, television, mail. It's Web, and then everything else. It's social media first, and everything else.
In the U.S., we are free to speak our minds and to spend money without being forced to reveal our identities - except when using the Web. Browsing the Web leaves digital tracks everywhere in the form of log files, and anyone who hosts a Web site can be easily traced.
Facebook has focused on the conversation, but not really on absorbing the Web into its walled garden.
When I'm introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native... because it just wasn't there. And it's not that HTML5 is bad. I'm actually, on long-term, really excited about it. One of the things that's interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.
Since the founding of Facebook, Twitter, Instagram and other mainstays of what technology writers have come to call 'the social Web' or 'Web 2.0,' a sizable portion of humanity has learned to be together while apart, sacrificing intimacy for control and spontaneity for predictability.
I love the web, but man, I look at my browser, and there are, like, twenty tabs up there, all jostling for space and time, all framed by a mosaic of other apps, other work, other entertainment... so even when I really am paying attention to something on the web, there's this peripheral haze.
Now I am not against widgets, those small third-party applications that people can put on their Web pages on social networks like Facebook and MySpace, in general.
All the information you could want is constantly streaming at you like a runaway truck - books, newspaper stories, Web sites, apps, how-to videos, this article you're reading, even entire magazines devoted to single subjects like charcuterie or wedding cakes or pickles.
Facebook is so ubiquitous now that it's like another manifestation of the web itself.
Do you understand how there could be any writing in a spider's web?" "Oh, no," said Dr. Dorian. "I don't understand it. But for that matter I don't understand how a spider learned to spin a web in the first place. When the words appeared, everyone said they were a miracle. But nobody pointed out that the web itself is a miracle." "What's miraculous about a spider's web?" said Mrs. Arable. "I don't see why you say a web is a miracle-it's just a web." "Ever try to spin one?" asked Dr. Dorian.
There are converging web-related issues cropping up, like privacy and security, that we currently have no way of thinking about. Nobody has thought to look at how people and the web combine as a whole - until now.
What defines Web 2.0 is the fact that the material on it is generated by the users (consumers) rather than the producers of the system. Thus, those who operate on Web 2.0 can be called prosumers because they simultaneously produce what they consume such as the interaction on Facebook and the entries on Wikipedia.
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