A Quote by John Battelle
Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media.
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It's impossible to overstate how important social media has been to me and the development of my career. The fact that I can go and play venues that hold 25,000 people and sell them out is crazy.I don't have music on the radio. I'm not a pop culture icon. I'm just this kid making dance music. And yet I still can sell out massive arenas. It's truly incredible, and I think a lot of that is because of social media.
I'm reading the way a lot of technology executives have decried 'gatekeepers' and 'traditional media,' and that one of the promises of 'new media' was that it would break the chokehold that old media companies had on public opinion.
It's very dangerous, making your happiness based on success and fashion. I know the media cares about all that, but I try to ignore that world anyway.
I never, ever have seen media this way. It's almost indescribable. Making up stories, refusing to run real stories. It's making themselves look like utter fools. There's no journalism, there is no media. There's pure, full-fledged advocacy here.
The New York Times is the greatest media company around, arguably, and the people at the New York Times know a lot more about making a giant successful media company than I do.
I've talked about how the future of journalism will be a hybrid future where traditional media players embrace the ways of new media (including transparency, interactivity, and immediacy) and new media companies adopt the best practices of old media (including fairness, accuracy, and high-impact investigative journalism).
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
I have learned one thing, because I get treated very unfairly, that's what I call it, the fake media. And the fake media is not all of the media. You know some tried to say that the fake media was all the media, no. Sometimes they're fake, but the fake media is only some of the media. It bears no relationship to the truth.
I just think it should be illegal to call somebody fat on TV. . . . I think when it comes to the media, the media needs to take responsibility for the effect that it has on our younger generation, on these girls who are watching these television shows and picking up how to talk and how to be cool, so then all of a sudden being funny is making fun of the girl who's wearing an ugly dress.
Journalism continues to go south, thanks to big media and its strangulation of news, and there's not much left in the way of community or local media. Add to that an internet that has not even started thinking seriously about how it supports journalism. You have these big companies like Google and Facebook who run the news and sell all the ads next to it, but what do they put back into journalism? It isn't much.
It's okay to take yourself too seriously if you're a serious actor and you've got the scrubs on. And then with me, it's kind of like, well, I'm a comedian, I'm making fun of everybody and everything. And I'm making fun of myself. I'm having fun making fun of and for other people.
What Fox News has become in 2020 is a conclusion of decades of right wing media and rhetoric against the rest of the media. In the '90s it was about media bias. In the 2000s it was about media bias. Now, the rhetoric is so much more extreme. It's about enemies of the people.
There are fewer media writers in traditional settings. That is a beat that many legacy brands cannot afford. On the other hand technology writers are writing about media in ways they didn't before. As a consequence of the shift, there is less interest in many ways in the activities at some media. If you look at coverage of media as whole, the decision-making at the three broadcast networks and the cable channels, for instance, is much less of a focus than it once was. The guts of what goes on at Fox or CNN or MSNBC probably has less impact than it once did. It certainly gets less attention.
I'm making music for people to have fun and party to. I'm also making real music as well. I'm making a lot of pop stuff. I'm definitely just making music for the consumer and the listeners. So shout out to all my fans.
So for me, you can't control the media, you have to work with media to get your message out there and you just hope that there's enough good honest reporting and people in the media that can get that job done.
Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive.
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