A Quote by John Battelle
It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.
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When you are an entrepreneur, you have founded your own firm, it is so easy to find that you exist - you are the main shareholder of your company; it is very easy to look at the stock market position of your company to know how rich you are.
What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
You go into the voting booths and you can rank your choices. So your first choice is an underdog that might not win, you know, that your choice number two, which might be your lesser evil, your safety choice, your vote is automatically reassigned from your first choice to your second choice if your first choice losses and there's not a majority winner. So it essentially eliminates, splitting it, eliminates having to vote your fear instead of your values.
You have two choices when someone changes your work. You can either wash your hands of it or embrace it.
I like movies that deal with trapped men. Men that need to make choices that are not obvious or easy choices. Then how do you visualize this? You create this character conflicted between two sides, because drama is about the conflict of two things, between your duty and your will, between what you want and what you can't have. It is all conflict between two things, and this is why you put your character in a place where you can visualize the conflict.
Your choices of action may be limited, but your choices of thought are not.
For me, you don't ever want to be defined by the color of your skin. You want to be defined by your work ethic, the person that you are, your character, your personality. That's what I've tried to go out and do.
Most black singers like to slow the word down and, and go directly to your heart. They're not interested in your ears, we just want to go directly to your heart.
Your personal freedom to experience yourself and life as you wish is not being limited. Step into your choices and stop telling yourself that you can't, when what you really mean is that you don't want other people to feel the way you think that are going to feel when they see you making the choices you really want to make.
Your choices are really very limited. They are limited by your level of awareness. If you can change your level of awareness radically, then you can change your destiny.
You have to connect with your market and your employees. First, understand that what your market says is fact and what you say is opinion. Then, take the time to create a good connection with your employees. Without those two key connections, your business will be stuck in mediocrity forever.
Stop all delays, all seeking and all striving. Put down your concepts, ideas and beliefs. For one instant be still and directly encounter the silent unknown core of your being. In that instant Freedom will embrace you and reveal the Awakening that you are.
The best thing in life is to go ahead with all your plans and your dreams, to embrace life and to live everyday with passion, to lose and still keep the faith and to win while being grateful. All of this because the world belongs to those who dare to go after what they want. And because life is really too short to be insignificant.
The deciding factor of why some entrepreneurs are successful and others fail is not limited to your DNA or your education; it is about the actions you take as the leader of your business.
Embrace opportunities with limited downside, unlimited upside. The best deals are those where your risk of loss is predictable and fixed if things go wrong, while your potential gains are enormous if things go right. Take such deals whenever you can get them if the odds of success are halfway decent.
A well-chosen complication should give you choices. Juggling choices for your characters is what makes writing fun, after all. If you discover that you're struggling more than you ought to with a draft, perhaps you've run out of interesting choices, or have given yourself too few choices to begin with. Go back to the complication, fatten it up, and start over.
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