A Quote by John Battelle
'Dependent web' platforms such as Twitter, Facebook, Google and Yahoo are where people go to discover and share new content. Independent sites are the millions of blogs, community and service sites where passionate individuals 'hang out' with like-minded folks. This is where shared content is often created.
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Wildly successful sites such as Flickr, Twitter and Facebook offer genuinely portable social experiences, on and off the desktop. You don't even have to go to Facebook or Twitter to experience Facebook and Twitter content or to share third-party web content with your Twitter and Facebook friends.
I think that content posted to Twitter is distributed to more platforms, services, sites, online and offline than any other services out there. Would love to see if someone can prove to me otherwise.
There are so many websites I read; I look at everything from Slashdot to Ars Technica to the business technology sites, major newspapers like the 'New York Times,' and my local papers where I live, which cover the sports teams I'm involved with. There are about 20 sites we go to regularly, and I do use Twitter and Facebook as well.
Data is powerful and if it's put in the wrong hands, it becomes a weapon. And we have to understand that companies like Facebook, and platforms like Facebook or Twitter, are not just social networking sites. They're opportunities for information warfare.
You look at the tremendous success of Facebook. To my mind there is not a lot of commerce going on in these social networking sites. eBay is a community anchored in commerce. It is a commerce site that built a community around it. What has not been proven is if the reverse can happen and people will go to community sites to do commerce.
With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.
A newspaper is the center of a community, it's one of the tent poles of the community, and that's not going to be replaced by Web sites and blogs.
Stop looking at the Web as merely a display opportunity and not a way to interact. That does not create a new business model, it just shifts one that isn't growing and is outdated. The reason sites like Google are stealing advertisers from daily newspapers is not because Google has more eyeballs. It's because Google used the interactivity of the Web to deliver a new, better way to advertise.
That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to comment, rate, etc., without having to set up a new profile for that site.
HuffPost serves as a starter page for news consumers, a place to find, and be directed to, the best content available on the Web. We consistently link out directly to other sites - often from our top-of-the-page headline.
The way the Facebook network is set up, it's not as suitable for content discovery. Twitter is better, but there are too many over-sharers. Also, on Twitter and Facebook, everything comes from people you know. On StumbleUpon, it comes from people that you don't necessarily know but share your interests.
Technically, web browsers can control what users see, and sites using Javascript can overwrite anything coming from the original authors. Browsers heavily utilize Javascript to create an interactive Internet; sites like YouTube, Facebook, and Gmail could be crippled without it.
Given the trendlines of digital publishing, where more and more large platforms are profiting from, and controlling, the works of individuals, I can't stress enough: Put your taproot in the independent web. Use the platforms for free distribution (they're using you for free content, after all). And make sure you link back to your own domain.
On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
StumbleUpon has humanized the Web and mastered a way for people to discover online content by incorporating an individual's personal preferences and recommendations of friends and like-minded people.
Most kids come home from school. They don't go to their TVs first. They go to the Internet. They check their emails, or some blogs, or some sites. Then they go watch TV. Other people are at work all day 9-5 in front of a computer. They see certain clips. We're not going to hide the fact that people use the Internet. We're going to try to be as interactive as possible with our fans. I'm currently on Twitter and Facebook and Flicker and Dig. I'm on all that stuff.
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