A Quote by John Berger
Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal
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The major accomplishment of analyzing illiteracy so far has been the listing of symptoms: the decrease in functional literacy; a general degradation of writing skills and reading comprehension; an alarming increase of packaged language (cliches used in speeches, canned messages); and a general tendency to substitute visual media (especially television and video) for written language.
Music is a language by whose means messages are elaborated, that such messages can be understood by the many but sent out only by few, and that it alone among all the languages unites the contradictory character of being at once intelligible and untranslatable - these facts make the creator of music a being like the gods.
The C language combines all the power of assembly language with all the ease-of-use of assembly language.
Regardless of whether one is dealing with assembly language or compiler language, the number of debugged lines of source code per day is about the same!
A World Parliamentary Assembly functioning outside the United Nations, or a United Nations Parliamentary Assembly set up as a subsidiary body of the General Assembly pursuant to article 22 of the UN Charter, could start initially as a consultative body and gradually develop into a legislative assembly.
Censors can make a case for zero tolerance in language. They can make the argument that since we don't allow our children to use that language in schools, we also shouldn't give them stories in which it is used.
Alas, we have not yet the power to render completely sterile or make impossible the errors and lies which will merely be America being itself rather than its unconvincing promise.
Great communication depends on two simple skills-context, which attunes a leader to the same frequency as his or her audience, and delivery, which allows a leader to phrase messages in a language the audience can understand.
What data can tell you is if you have 10 messages, all of which you believe, it can tell you which messages are resonating and which aren't. And if you break it down even further, the truth of the matter is some messages resonate one place and other messages resonate another place.
Language is not neutral. It is not merely a vehicle which carries ideas. It is itself a shaper of ideas.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
Egnaro is a secret known to everyone but yourself. It is a country or a city to which you have never been; it is an unknown language. At the same time it is like being cuckolded, or plotted against. It is part of the universe of events which will never wholly reveal itself to you: a conspiracy the barest outline of which, once visible, will gall you forever.
The metaphysical apologia at least betrayed the injustice of the established order through the incongruence of concept and reality. The impartiality of scientific language deprived what was powerless of the strength to make itself heard and merely provided the existing order with a neutral sign for itself. Such neutrality is more metaphysical than metaphysics.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.
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