A Quote by John C. Crosby

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

John C. Crosby

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Advertising Avoid Concrete Cultivate First Law Promise Vague

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John C. Crosby
American - Politician
June 15, 1859 - October 14, 1943

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Stuart Chase

When you look at that key question what is President-elect [Donald] Trump going to do, it's hard to glean that from his campaign. The kind of - the promise is vague and sweeping, but vague in places. Also contradictory at times.

George Stephanopoulos

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy

I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

Tim Wu

The only thing that can set aside a law as wrong is a better law, or an idea of a better law. And the only thing that an give a law the quality of better or worse is the concrete result which it promotes or fails to promote.

William Ernest Hocking

My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.

David Droga

The lover heals the world not by a vague and abstract love for everybody and everything, but by becoming passionate and vowing fidelity to concrete relationships, persons, institutions, and places.

Sam Keen

The Paris pact was correctly described by its opponents - greens and anti-greens alike - as toothless. But it was also the first time that nations around the world had officially agreed that climate change was a problem and that concrete steps should be taken to avoid its worst effects.

Charles C. Mann

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

It seems quite proper to fear achievement, which, after all, is proof that you've successfully moved an experience from the delightfully anticipated future into the forever and sadly lost past. Avoid as long as you can the ultimate indignity: a lifetime achievement award.

Terry Rossio

No problem can be solved until it is reduced to some simple form. The changing of a vague difficulty into a specific, concrete form is a very essential element in thinking.

J. P. Morgan

My suspicion is that this is an unavoidable human dilemma, that people will always want to avoid pain, to avoid those who are in pain, and so will be vulnerable to anyone or anything that seems to promise permanent avoidance.

Rick Moody

The word 'security' is a broad, vague generality whose contours should not be invoked to abrogate the fundamental law embodied in the First Amendment. The guarding of military and diplomatic secrets at the expense of informed representative government provides no real security.

Hugo Black

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

This is the way to cultivate courage: First, by standing firm on some conscientious principle, some law of duty. Next, by being faithful to truth and right on small occasions and common events. Third, by trusting in God for help and power.

James Freeman Clarke

We grew up founding our dreams on the infinite promise of American advertising.

Zelda Fitzgerald

A Quote by John C. Crosby

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