A Quote by John Caples

A long headline that really says something is more effective than a brief heading that says nothing.

John Caples

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Brief Effective Heading Headline Long More Nothing Really Says Something Than

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John Caples
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May 1, 1900 - June 10, 1990

Who says, who says you're not perfect? Who says you're not worth it? Who says you're the only one that's hurting? Trust me, that's the price of beauty, who says you're not pretty? Who says you're not beautiful?... Who says?

Selena

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

Ted Nicholas

I think Hillary is going to be more hawkish perhaps than Obama. Perhaps more hawkish than Trump. Trump, though, is really a windshield wiper. He says one thing that makes sense and then says something that doesn't make sense.

Gary Johnson

All views can't be true because all views are opposite; this is the logical aspect. For example, Islam says we are good in nature; Christianity says we are born in sin. Islam says God is a man; Christianity says He is more than a man, He is God. All truths can't be the same.

Norman Geisler

You know as a director what you want, but the film is smarter than you, the film says no, the film says there's something more here.

John Cassavetes

If we want to wear a jumper and it says something weird on it and everyone says 'what are they wearing,' we don't really give a crap.

Leigh-Anne Pinnock

A man who says, 'I was wrong,' really in effect says, 'I am a little wiser today than I was yesterday.

Charles Spurgeon

I think Will Smith's character says it best in his opening speech when he says, "We long for love, we wish we had more time and we're afraid of death."

Allan Loeb

No one looks at a baby and says, 'You are going to be a great novelist, and you really need to start writing now.' Something in us says: 'This is what I must do.'

Alice McDermott

A man says something. Sometimes it turns out to be the truth, but this has nothing to do with the man who says it.

Karen Joy Fowler

What a man really says when he says that someone else can be persuaded by force, is that he himself is incapable of more rational means of communication.

Norman Cousins

People take things too personally - I don't. If someone says something about me, I let it go. But unfortunately, everyone isn't like that. So I'm trying to be more diplomatic - but people always want a headline from me!

Sonam Kapoor

The things that Billy Graham says, I really have no idea why he says them. He talks about things without really knowing all the facts. I just think there's something wrong with the man.

Bruno Sammartino

Gavin DeGraw - his first record is the reason that I wanted to start writing music. The way that he says something that everybody says on a regular basis but he says it differently. It makes you kind of perk up and listen.

Brett Young

Astronomy says: the sun will rise tomorrow, Zoology says: on rainbow-fish and lithe gazelle, Psychology says: but first it has to be night, so Biology says: the body-clocks are stopped all over town and History says: here are the blankets, layer on layer, down and down.

Albert Goldbarth

The self says, I am; The heart says, I am less; The spirit says, you are Nothing.

Theodore Roethke

A Quote by John Caples

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