A Quote by John Caples

Unsuccessful headlines were not written without a strong appeal, but it was the wrong appeal for that product and that audience.

John Caples

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Appeal Audience Headlines Product Strong Unsuccessful Were Without Written Wrong

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John Caples
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May 1, 1900 - June 10, 1990

There was nothing wrong with having teen-age fans, but we were hoping to appeal to a much broader audience than the 13-to 17-year-olds.

Eric Carmen

The best headlines are those that appeal to the reader's self-interest, that is, headlines based on reader benefits. They offer readers something they want - and get from you.

John Caples

The truth is the President of the United States used the same device that Slobodan Milosevic used in Serbia. When you appeal to homophobia, when you appeal to sexism, when you appeal to racism, that is extraordinarily damaging to the country.

Howard Dean

As a writer, I try to appeal to the 'elusive boy audience' the same way I try to appeal to everyone: I do the very best I can to create interesting characters, addictive plots, tons of conflict, believable settings, unexpected plot twists, intriguing beginnings, and satisfying endings.

Marie Lu

What I do respect is that Donald Trump knows that it is an emotional appeal and it might be emotional appeals that I don`t - can`t expect.But he knows that you have to appeal to the voter, and that`s why I may be wrong. I made a big deal about there`s no way he`s going to win.

Lawrence O'Donnell

War is a thing of fearful and curious anomalies ... It has shown that government by men only is not an appeal to reason, but an appeal to arms; that on women, without a voice to protest, must fall the burden. It is easier to die than to send a son to death.

Mary Roberts Rinehart

A lot of games that preceded 'Warcraft' made the assumption that this type of game wouldn't appeal outside the hard-core audience, so that's what they targeted. We thought this type of game could appeal to more people if we made it easier to use.

Michael Morhaime

The weirdest thing I've been fascinated with nowadays is the new contemporary country music, which to me sounds like very strange '70s pop, and sometimes like rock music. But some of the themes in there - maybe it's because I know how the songs were written, but it really does sound like it was written by two or three people, with the idea to appeal to the most general audience.

Ryan Adams

I want to tell beautiful stories. I know I want to tell stories that appeal to a large audience. I want to make movies that appeal to mass culture.

Steve Antin

Sometimes the right response to evil is an appeal to powerful and effective social organization - an appeal to civilization itself.

P. J. O'Rourke

I'm not claiming to appeal to the same people that Christina Aguilera or Britney Spears are going to appeal to. I'm not trying to. I'm doing what I want to do.

Madonna Ciccone

Most of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.

Edward Allen Bernero

I don't appeal to everyone well. I appeal to fewer people in a much stronger way. That's what fandom is to me, and what creates fans for everything I make.

Felicia Day

Dark books do appeal to kids because they have nice, sheltered lives - and they also appeal to children who are going through pretty hard times themselves.

Melissa de la Cruz

I don't know what sex appeal is. I don't think you can have sex appeal knowingly. The people who seduce me personally are the people who seem not to know they're seductive, and not to know they have sex appeal.

Omar Sharif

The Constitution enjoins an oath upon all the officers of the United States. This is a direct appeal to that God Who is the avenger of perjury. Such an appeal to Him is a full acknowledgement of His being and providence.

Oliver Wolcott

A Quote by John Caples

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