A Quote by John Caples

Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have all been quilty of leaving the headline until the last and the spending half and hour on it - or perhaps only ten minutes.

John Caples

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Been Copy Days Every Fixing Half Headline Hour Hours Knows Last Leaving Minutes Only Perhaps Polishing Rearranging Spending Struggle Ten Ten Minutes Until

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John Caples
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May 1, 1900 - June 10, 1990

We have amazing stunt performers and in Miguel Sapochnik, a director who's so good at spending hours and hours and hours on every shot beforehand, so that he knows exactly what he wants when he gets to the battlefield on the day. We only shoot ten-hour days, so you have to pack a lot into those ten hours.

David Benioff

Would a minute have mattered? No, probably not, although his young son appeared to have a very accurate internal clock. Possibly even 2 minutes would be okay. Three minutes, even. You could go to five minutes, perhaps. But that was just it. If you could go for five minutes, then you'd go to ten, then half an hour, a couple of hours...and not see your son all evening. So that was that. Six o'clock, prompt. Every day. Read to young Sam. No excuses. He'd promised himself that. No excuses. No excuses at all. Once you had a good excuse, you opened the door to bad excuses.

Terry Pratchett

The last great unknown, in terms of physiological training, is the optimum length of a piece. Is three minutes enough? Is ten minutes too much? No one knows. Perhaps someday the question will be answered-we'll find out that thirteen minutes is the perfect length for a training piece when preparing for a 2000 meter race. Until then, coaches will continue exploring the whole scale, up and down, from thirty seconds to sixty minutes and more, in hopes of capturing the optimum time.

Brad Alan Lewis

Wilson was once asked how long it took him to write a speech. He answered, 'That depends. If I am to speak 10 minutes, I need a week for preparation. If 15 minutes, 3 days. If half hour, two days. If an hour, I am ready now.'

Woodrow Wilson

The makeup [for Count Olaf] took about two and a half hours every morning. The meditation was another hour and a half. I would eat a big breakfast - that was probably 45 minutes. And then it was lunch.

Neil Patrick Harris

You dream to be able to have a storyline that spans hours and hours and hours but in reality, half of the people who are acting these days get like an hour and a half to portray a huge storyline. And it's just not enough.

Sophie Turner

No American can understand the need for time -- that is, simply space to breathe. If you have ten minutes to spare you should jam that full instead of leaving it -- as space around your next ten minutes. How can anything ripen without those 'empty' ten minutes?

Anne Morrow Lindbergh

Memento mori - remember death! These are important words. If we kept in mind that we will soon inevitably die, our lives would be completely different. If a person knows that he will die in a half hour, he certainly will not bother doing trivial, stupid, or, especially, bad things during this half hour. Perhaps you have half a century before you die-what makes this any different from a half hour?

Leo Tolstoy

You have an hour and a half or two hours - maybe two and a half hours - in a movie, and it has to be a self-contained three-act structure. It's like a rock and roll song. Certain things have to happen for it to be a toe-tapper and get people excited, leaving the theater.

Jon Favreau

Every reading is different as far as timing, so some will last a half hour and others will last three hours.

Tyler Henry

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable.

John Caples

What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.

John Caples

We have, each one of us, been entrusted with one life, made up of days and hours and minutes. We're spending them according to our values, whether or not we admit it.

Shauna Niequist

I write nearly every day. Some days I write for ten or eleven hours. Other days I might only write for three hours. It really depends on how fast the ideas are coming.

J. K. Rowling

I love you, I know this must come as something of a surprise, since all I’ve ever done is scorn you and degrade you and taunt you, but I have loved you for several hours now, and every second, more. I thought an hour ago that I loved you more than any woman has ever loved a man, but a half hour after that I knew that what I felt before was nothing compared to what I felt then. But ten minutes after that, I understood that my previous love was a puddle compared to the high seas before a storm.

William Goldman

That's impossible," Gwen gasped. "The fastest I've ever run on a treadmill was ten and a half minutes and I nearly died. And it was only one mile. I had to rest for hours and eat chocolate to revive myself.

Karen Marie Moning

A Quote by John Caples

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