A Quote by John Caples
To impress your offer on the mind of the reader or listener, it is necessary to put it into brief, simple language...No farfetched or obscure statement will stop them. You have got to hit them where they live in the heart or in the head. You have got to catch their eyes or ears with something simple, something direct, something they want.
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When your eyes are functioning well you don't see your eyes. If your eyes are imperfect you see spots in front of them. That means there are some lesions in the retina or wherever, and because your eyes aren't working properly, you feel them. In the same way, you don't hear your ears. If you have a ringing in your ears it means there's something wrong with your ears. Therefore, if you do feel yourself, there must be something wrong with you. Whatever you have, the sensation of I is like spots in front of your eyes - it means something's wrong with your functioning.
If you really want to find out something about immortality, you have to live in the mountain forests for 30 years. If you succeed in perfecting your eyes and ears there, if you harmonize the heart and the will so that your mind becomes clear and pure and free of all that is evil, you will be able to discuss the matter.
It's simple, you just take something and do something to it, and then do something else to it. Keep doing this, and pretty soon you've got something.
What is so nice & so unexpected about life is the way it improves as it goes along. I think you should impress this fact on your children because I think young people have an awful feeling that life is slipping past them & they must do something - catch something - they don't quite know what, whereas they've only got to wait & it all comes.
People in the U.S. always got to be spoon-fed. If it's something to difficult to understand, they don't give it a chance. They want something real simple that they can sing along with and play in the clubs and that's about it. In the UK, their whole mind set is completely different.
Something good happened to my writing when I stopped being afraid to do something simple, for the fear that people might think I couldn't do something more complex. Don't be confused by the word simple. Simple is not easy, it is clear voiced, and fearlessly elegant.
If you think of something negative and you keep it in your head, you are going to actually live that. Now, if you think of something great and positive and joyful, you're going to actually live that. You've got to be careful what you put in your head. Basically, I'll call that: "Don't ever play yourself."
You can live by biblical principles, and you can teach by those principles and still be a winner. So many coaches think you've got to kick your players in the rear end. You've got to cuss them out. You've got to hit them across the head. No. You don't have to do that.
My work has threads of ideas from all over the place. I try to crystallise them in something simple and direct that the viewer can then take where they want.
When God moves, everybody will be blessed. If something is of the flesh, everybody will have a sick feeling. And if something is of the devil, it seems like the hair will stand up on your neck. That's a simple way everyone can judge, whether they've got any spiritual discernment or not.
Heart weeps. Head tries to help heart. Head tells heart how it is, again: You will lose the ones you love. They will all go. But even the earth will go, someday. Heart feels better, then. But the words of head do not remain long in the ears of heart. Heart is so new to this. I want them back, says heart. Head is all heart has. Help, head. Help heart.
I've got children and I wanted to impress them and show them what I do for a living, do something that they understand and enjoy.
We're bombarded with images. Take the time to stop and look at something then connect with them and maybe they're thinking the same thing, I used a lot of devices to catch the eye of people who have seen a lot of stuff, having worked in advertising and in editorial. I have learned to get someone to stop and look at something, that language.
I think, as an artist, the overall goal is to teach and educate no matter what the song is about. Somewhere where a listener can get something out of it, something that can give them help to move forward, help them learn something, analyze something in a different way, or think about something.
The audience knows the truth, the world is simple. It's miserable, solid all the way through. But if you could fool them, even for a second, then you can make them wonder, and then you got to see something really special.
I'm an actor who loves to direct film, if I find something that I'm compelled to do and want to spend three or four years doing. I really love the process, though. I might have to just say, "Yeah, I want to direct that," because I want to direct something, but that's just not the way my being is. It's got to be a necessity for me, otherwise I'll just keep acting.
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