A Quote by John Cena
I've been actively trying to extend my reach beyond WWE. I wanted to do some non-action related projects, stuff that will resonate with different audiences who might not know who I am.
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[Action's] a Western thing. We think of the hero going into battle, rebelling against a government or an oppressor, but [in KUNDUN] action is nonaction or what appears to be nonaction. That's a hard concept for Western audiences. . . . We wanted to show a kind of moral action, a spiritual action, an emotional action. Some people will pick up on it; some won't.
I made a living for 10 years making very typical TV commercials. But I always wanted to reach beyond that and do stuff that people might relate to in the way they relate to my nonbranded content.
You don't actually do a project; you can only do action steps related to it. When enough of the right action steps have been taken, some situation will have been created that matches your initial picture of the outcome closely enough that you can call it "done.
I'm not putting any of this well. I am not and never have been an intellectual. I am not articulate, and the subjects that I am trying to describe and discuss are beyond my abilities. I am trying, however, the best I can, and will go back over this as carefully as possible when I am finished, and will make changes and corrections whenever I can see a way to make what I'm discussing clearer or more interesting without fabricating anything.
I love the consistency of working on television. You don't get that in working on film. But, it's all about the right projects. I'm reading different stuff, every single day. I'm actively seeking.
WWE has not called me to be a part of any roster. My relationship with WWE stands with the video game and the video game only. If they want to extend an olive branch and pick up the phone, then I will make a comment on that once they do it. But prior to that, nothing's been done.
I think before Twitter people didn't think that way, not in any sort of meaningful or specific way, so what I'm trying to say, if we're trying a bunch of stuff, a lot of cool and great social stuff, a lot of platform stuff, then some of it will stick, and some of it will be junked over. Some of it will be just like the cell phone, you can't imagine not having it.
First of all I have to ask myself what am I trying to say and who am I trying to tell the story to. So if it's just 300 words going in the Independent it's very much where, what, who and when - fantastic. If there's a little bit more scope, if I've been given 1500 words by the sports editor, and I can have a little bit of fun, then I need to maybe entertain, include some different stuff.
I am human. I am messy. I'm not trying to be an example. I am not trying to be perfect. I am not trying to say I have all the answers. I am not trying to say I'm right. I am just trying - trying to support what I believe in, trying to do some good in this world, trying to make some noise with my writing while also being myself.
Think, "I am beyond the body. This body is just a water bubble. I am beyond the mind. This mind is just a mad monkey. I am the Atma. I and God are one. Before this body was formed I was there. After this body leaves I am there. Without this body I am still there. I am omnipresent. I am all." To reach this truth you have to do some spiritual practice. You have to inquire, "What is God? Who is God? Who am I?" Jesus spent twelve years in the desert; then he realized. You must also do some Sadhana.
A lot of people know about the power of the WWE brand. We're in 145 countries in 30 different languages. We reach about 650 million households worldwide on a global weekly basis. But what they don't know about WWE is that we use all of that power to give back to the community through events like Hurricane Sandy Relief.
My projects have typically taken a long time to complete. Buildings might take on average about five to seven years to finish, but in my case it's been longer, because the projects I have accepted within the past 15 years have been mostly government projects, and those involve some politics and funding issues, and approvals and so forth. So they're slower.
The consumption of information, films, music has been changing in recent decades. It's hard to know what will become the film that can not easily reach [audiences].
Yes, we're trying some new stuff. Some of it might work. Some of it might not. This, of course, is the nature of episodic television. They can't all be gems.
I choose projects that resonate with me on some personal level and projects that I'm afraid to do. If I'm afraid to do them, then I usually say yes, because it means that I'm not ready to go there and deal with certain aspects of the script.
I really enjoy doing the action stuff, but you have to be careful about who you say yes to with the action stuff 'cause some people want to do it but don't know how, and then it just becomes incredibly frustrating.
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